The Marketing Science team encompasses a wide array of functions but in general we use data to provide our clients marketing teams a competitive advantage with strategic and tactical insights and define and measure the success of marketing programs.
As an Analyst you will support functions across a wide array of Data Analysis and Operational needs including:
- Obtaining managing and analysing marketing and business data inclusive of:
- Media reporting from digital channels (i.e. costs impressions clicks video metrics conversions)
- Business performance data such as transactions revenue guest count
- Media Mix Modelling (MMM) results
- Primary Research such as Ad tracking solutions Brand Lift Studies
- Test & Learns and Incrementality studies
- 3rd Party data inputs such as competitive spend brand tracker metrics and CRM lists.
- Feeding into Measurement Frameworks Learning Agendas Data Visualizations Models and Project-Based Analysis:
- Designing and managing data inputs from existing dashboards and media platforms.
- Liaising with Activation Teams to assess results and identify opportunities for optimization.
- Work with other MarSci team members to:
- Ensure that a suite of dashboards and insights tools can be optimally purposed for reporting needs.
- Set benchmarks and targets for campaign performance.
- Contribute to test design and setup including coordinating with internal and external parties.
Desired Attributes
You have at least 2 years of experience in analytics media or consulting roles.
You have a track record of uncovering actionable insights from data. You have experience at and are comfortable with working at client-facing roles. You have the ability to stay on top of your workstreams and the prioritize the tasks on your plate.
As an Analyst you have a background in data analysis performance marketing digital analytics media planning/strategy or something along those lines. You are generally what people would call a numbers person and have a very high level of competency in Excel. Experience with dashboarding solutions such as Salesforce MCI Looker or Tableau is a plus.
You are a robust communicator written visually and verbally. It will be part of your role to help non-data experts easily understand what the data is saying. You understand how to craft a narrative with information.
Finally you take pride in the quality of your work yet you remain curious and are never done learning. You work hard to earn and keep client trust and you dont sacrifice long-term value for short-term results
45000 - 50000
To the extent permissible by local law Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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📌 Analyst, Marketing Science (Toronto)
🏢 XLR8 Canada
📍 Toronto
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