Elevate your career in Canada's mortgage finance sector as a Senior Manager of Marketing Automation. This role blends strategic leadership with hands-on execution focusing on advanced email marketing for B2B and B2C audiences.The Senior Manager will collaborate with marketing leaders to devise an enterprise-wide strategy and optimize the MarTech stack. Essential skills include journey orchestration, data analysis, and regulatory compliance.



You will also mentor marketing automation specialists and define complex automation solutions to improve customer engagement and marketing efficiency.Key Responsibilities:Lead campaign design and multi-channel automation journeysDefine advanced segmentation and energetic content strategiesOversee automation reporting frameworks for actionable insightsEnsure platform stability and marketing cloud healthEstablish QA protocols and standardized processesRequirements:7+ years in email marketing and marketing automationProficient in Salesforce Marketing Cloud applicationsExperience with SQL, AMPscript, and email complianceStrong analytical and project management skillsKnowledge of CASL and financial service marketing principlesBecome a pivotal leader in marketing automation and customer communication strategies.

📌 Strategic Senior Manager Marketing Automation (Toronto)
🏢 MCAP
📍 Toronto