At CooperVision, a division of CooperCompanies, we’re driven by a unifying purpose to help people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. We tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia – and offer the most complete collection of spherical, toric, and multifocal products.Account required: full‑time onsite work (5 days per week) in Richmond Hill, ON. The role is not eligible for relocation assistance.Job SummaryThe Customer Marketing Manager will develop, socialise, and execute actionable insights and strategies to profitably grow CooperVision Canada revenue with key accounts, in partnership with the Corporate Accounts team and broader commercial organisation. The role will help develop account‑specific plans and programmes that engage specific customers.ResponsibilitiesGo to Market Planning and ExecutionDrive, with the Corporate Accounts team and sales counterparts, the annual account planning process to align CVI and account strategies and ensure cross‑functional alignment on customer strategies and plans for new and existing products, including customer brands.Partner with customers and Marketing to create meaningful customer marketing plans leveraging all available merchandising vehicles within the account.Create demand‑generating, patient‑facing customer programmes during key drive periods.Align with Corporate Accounts to develop an annual customer marketing programme calendar and budget and provide input to brand, professional affairs and other budgets.Develop and execute, in partnership with Brand teams, channel and customer‑specific launch plans for new product, services innovation or brand extensions.Lead ongoing dialogue of customer investments and performance to identify risk/upside potential across brands.Input customer elements of quarterly commercial plans in partnership with Sales, Marketing and other cross‑functional stakeholders.Recommend and track success metrics of account marketing programmes, promotions and activities,



and recommend actions to optimise operating expense effectiveness and ROI.Align internal processes with other Brand Managers to ensure consistent information flow, development and output across customers and channels.Cross‑Functional LeadershipAct as a strategic bridge between the Head of Marketing and the National Corporate Accounts Director, ensuring alignment of brand initiatives with key account strategies, customer insights and revenue priorities.Build a collaborative partnership with CVI’s Canada sales organization that enables alignment on customer strategies and programmes to achieve CVI’s commercial objectives while minimising friction.Partner with Field Sales Management to ensure proper call coverage, messaging and implementation of retail selling strategies.Collaborate with CVI global customer marketing teams to align approach with global retail customers and share key learnings, success stories and best practices.Partner with CVI's Corporate Accounts, Brand, Qualified Affairs and Sales teams for the ongoing creation and execution of customer and sales team content and communications to deliver improved stakeholder experiences.Partner with the Corporate Accounts team to oversee execution of pilot/test & learn programmes for new and/or expanded business opportunities.Coordinate cross‑functional teams to drive achievement of customer marketing plans with stakeholders including Sales, Sales support, Marketing administration, Supply chain, Finance and Customer service.Customer SupportDevelop and maintain strong relationships with CVI’s customers and leverage these partnerships to achieve mutually beneficial business outcomes.Participate in customer planning exercises and business reviews, both internally and with customers with the Corporate Accounts team.Co‑lead development of marketing presentations for industry events, top‑to‑top and new product customer presentations.Category and Customer ExpertiseBuild deep knowledge of industry, category and channel dynamics,



customer growth strategies and competitor programmes to provide insights that inform the development of CVI retail customer marketing strategies.Build and maintain profiles of key customers, using primary and secondary data, to inform channel and customer strategies.Travel RequirementsTravel, predominantly domestic, approximately 20% of the time.QualificationsStrong project management and organisation skills.Hands‑on go‑getter, willing to roll up his/her sleeves and personally act to drive success.Demonstrated leadership skills; ability to manageand partner with diverse, remote, and cross‑functional teams inside and outside of CVI.Superior influencing and relationship‑building skills with customers and internal stakeholders.Effective negotiating skills.Excellent written, oral and presentation skills, and prior experience developing and presenting trade presentations and account planning tools.Excellent applied qualitative and quantitative analytic skills.Experience in writing briefs, managing advertising, promotions, product packaging and other marketing vendors.Experience with CRM, marketing automation and sales enablement platforms such as SFDC, SFMC and Showpad.Proficiency with office software including Microsoft Office (PowerPoint, Excel, Outlook).Work EnvironmentOffice‑based with some travel to other CVI locations, customer sites and industry events.Sedentary to light physical effort necessary to perform the job.Extended periods of sitting and using a computer.ExperienceMinimum five years in Marketing, Sales Management or Customer Marketing. Experience in CPG or retail customer marketing highly considered.Experience in the vision care category or a similar B2B2C environment.Bilingual English/French a plus.EducationBachelor’s degree required; MBA or MS preferred.CompensationStarting base pay is between $79,478 and $105,971 per year, with potential variable incentive programmes. Compensation depends on skills, experience, qualifications and work location. We are committed to competitive pay and comply with pay transparency legislation.We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal‑opportunity workplace.#J-18808-Ljbffr

📌 Customer Marketing Manager - C$79,478 - C$105,971 A Year (Winnipeg)
🏢 CooperVision
📍 Winnipeg