Position Summary: The Outbound Product Manager owns go-to-market execution and adoption success for assigned products and initiatives.

This role defines positioning, supports launch strategy, enables sales and customer-facing teams, and gathers voice-of-customer insights to strengthen product-market fit.

The Outbound PM ensures cross-functional readiness and monitors adoption performance post-launch.

Success is measured by launch effectiveness, adoption growth, and field enablement impact.

Key Responsibilities: Develop and execute go-to-market plans for new products, and strategic initiatives.

Define and refine product positioning and messaging in collaboration with Marketing and Product.

Identify and engage target customers for early validation and beta participation.

Ensure cross-functional GTM readiness across Sales, Marketing, Rev

Ops, Customer Operations, and Support.

Monitor product adoption, usage trends, and performance metrics; identify risks and recommend corrective actions.

Provide subject matter expertise for sales enablement, strategic deals, and customer engagements.

Gather and synthesize customer and competitive intelligence to inform roadmap discussions.

Required Skills & Qualifications: 5+ years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology.

Bachelors Degree in a related field (Technology, Business, etc) Experience commercializing enterprise SaaS or AI-driven solutions.

Experience working closely with Sales, Rev

Ops, and Customer Success teams.





Healthcare or post-acute industry experience.

Experience supporting beta programs and structured customer validation initiatives Demonstrated ability to lead cross-functional initiatives in a matrixed organization Strong analytical skills with the ability to interpret adoption and market performance data.

Excellent communication and storytelling skills for technical and non-technical audiences.

Lead cross-functional GTM readiness planning across Sales, Marketing, Rev

Ops, Customer Operations, and Support.

Monitor adoption, usage, and revenue performance; proactively identify growth opportunities and risk mitigation plans.

Drive structured beta programs and customer validation efforts to ensure commercial viability.

Serve as commercialization lead for strategic, high-value deals and executive-level customer engagements.

Influence roadmap discussions through data-driven market intelligence and competitive analysis.

Mentor and guide Outbound Product Managers on best practices and GTM execution.

At Point

Click

Care, base salary is one of the many components that make up our total rewards package.

The Canada base salary range for this position is $109,000 - $136,300 + bonus + benefits, overtime eligible.

Our salary ranges are determined by job and level.

The range displayed on each job posting reflects the target for recent hire salaries for the position across all Canada locations.

Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.

📌 Outbound Product Manager – 12 month contract (Mississauga)
🏢 PointClickCare
📍 Mississauga