Senior Content Marketing SpecialistPurposeLead the creation, management, and optimization of compelling content across distributors and TMI managed channels to drive brand awareness, engage target audiences, secure subscribers, and grow demand.Responsibilities IncludeContent StrategyLead the development and execution of the content marketing strategy in alignment with the broader TMI brand strategy, business goals and target audience personasLead omni-channel campaign planning and implementation, working across channels managed by both TMI and distributorsDevelop and maintain annual editorial calendar to promote stakeholder alignment to key deadlinesDevelop and lead the TMI loyalty marketing strategy for both patients and health care providers, maximizing recent subscriber growth and ongoing subscriber engagementContent CreationResearch, recommend, and develop compelling, high-value content for a variety of audiences, channels, and formats, ensuring assets are consistent with brand standards and optimized for searchCoach in-house and external content creators – including HCPs/KOLs - to meet content and brand standardsPackage, distribute and maintain assets to key publishing partners – including distributors, associations, and internal team members – to maximize content usage and ROISocial Community ManagementLead growth of subscribers and on-platform engagement across key organic social media channelsLead the global content publishing schedule across platforms, including overseeing regional publishing to maintain audience relevance and brand coherenceDevelop and lead partner content programs,



including influencers, employees, and user-generated contentEnsure audience comments, messages, and mentions are acknowledged/responded to in a timely mannerMonitor and elevate issues and complaints in accordance with TMI policiesSuccess Measurement & ReportingRecommend, monitor, and report on KPIs to ensure content strategy is meeting business and brand objectivesLead content marketing KPI reporting to key business stakeholders, focusing on data-driven insightsRecommend and implement campaign and content optimization based on data-driven insightsHealth and SafetyEnsure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.QUALIFICATIONSDiploma or higher in marketing or a related field of studyPrevious experience with content marketing or demand generation5+ years of experience in marketingExceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.) is requiredProficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and TwitterExpertise in social media advertising, search engine marketing, and Search Engine OptimizationAdvanced knowledge of digital analytics toolsKnowledge of user experience (UX) design and usability principlesExperience with web CMS systems (Drupal, WordPress, etc.)Proficiency in Microsoft Office [Word, Excel, PowerPoint, Outlook] and Canva; Adobe Creative Suite ispreferredExperience in mentoring or coaching junior team members

📌 Senior Content Marketing Specialist (London)
🏢 Trudell Medical International
📍 London