Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most recognized and trusted companies, with a portfolio that spans retail, financial services, loyalty, petroleum, and real estate.

Founded in 1922, CTC includes iconic banners and businesses such as Canadian Tire, Sport

Chek, Mark’s, Part

Source, Gas+, Triangle Rewards, Canadian Tire Financial Services, and CT REIT, supported by a national network of retail and gasoline outlets and tens of thousands of people across Canada. CTC’s purpose is simple and enduring: “We are here to make life in Canada better.” The company continues to invest in technology, data, omnichannel capabilities, customer experience, and enterprise transformation while maintaining a strong connection to communities across the country.

Leaders at CTC are expected to operate with integrity, build strong cross-functional relationships, and help advance a culture grounded in accountability, inclusion, innovation, and care for customers, employees, Dealers, franchisees, partners, and communities.

About the Role The AVP, CTR Promo Strategy & Programs leads the strategy, planning and performance of CTR promotional programs, translating enterprise strategy into customer-relevant, financially productive and operationally executable plans.

The role owns CTR promotional choices and governance, leveraging AI-enabled capabilities, while building a high-performing Promotions team.

Accountability spans the weekly promotional program, key promo events, non-product promotions, and integration with key strategic priorities inclusive of customer-centric growth, Triangle loyalty, Digital activation, and other key price value initiatives.

The mandate is to deliver best in class CTR promotional programs through offer and price selection that strengthens customer value perception and drives key financial outcomes.

The AVP translates promo strategy priorities into coordinated delivery plans with strong stakeholder management and customer focus.

The AVP leads continuous improvement across the function, strengthening workflows, champions automation, and drives disciplined performance management as the promotional ecosystem evolves.

What You'll Do 1.

Lead CTR promotional strategy and deliver performance Translate CTR Promotions strategy into an annual plan, inclusive of being a change agent for the multi-year price value transformation roadmap as part of True North.

Set the role, depth, frequency, placement and incentive approach for CTR promotions.

Balance promo sales, retail margin, net promo return, Triangle value and customer value perception.

Anticipate and respond to competitive dynamics to direct promotional resources toward higher-impact events and reduce low-ROI or duplicative promotions.

Own promotional outcomes by driving solid in-season program communication, risk management, trade-offs, course correction and executive escalation . 2.

Own CTR promo planning and program decisions Lead product and price decisions for CTR promotional program.

Own product and price selection for key promotional events - IEPs, NPP events, Special Print Programs and Grand Openings.

Manage the CTR promotional calendar and ensure integration across events, categories and channels to maximize business performance and customer impact.

Align promotional plans to category roles, customer needs, key shopping moments and enterprise priorities.





Challenge the status quo, ensuring promo plans reflect customer and competitive signals to differentiate in the market. 3.

Lead CTR promo optimization, governance and performance management Set objectives, constraints and high-quality business inputs for AI-enabled pricing and promotion engines.

Embed enterprise promo guardrails for depth, frequency, placement and incentives.

Establish planning, in-season and post-event operating rhythms with standardized dashboards.

Reduce exceptions through stronger upfront planning, decision discipline and escalation paths.

Use post-event insights to improve future event, item and price decisions. 4.

Advance AI-enabled promotional capabilities & optimization Ensure CTR promo process and team readiness for newly launched price value initiatives under the True North strategy.

Develop a promo automation roadmap and prioritize enhancements that improve impact and efficiency.

Provide the CTR business perspective to improve models, tools, guardrails and workflows.

Champion adoption, change management and new ways of working across the team and partners. 5.

Lead & build a high-performing CTR Promotions organization Set clear roles, priorities, decision rights and accountability across Promo Strategy and Promo Programs.

Coach leaders and build capability in analytics, insight storytelling, systems thinking and judgement.

Manage capacity, workload and talent progression while strengthening bench strength.

Set a performance culture grounded in customer impact, reliable execution, evidence-based decisions, and continuous improvement.

What You Bring You bring 8-10 years of progressive leadership experience, leading teams in promotions, pricing, merchandising or retail strategy, with the ability to work collaboratively with senior leaders. A degree in business, marketing, operations, supply chain, finance or a related discipline, or equivalent qualified experience. A proven record of developing business strategies and delivering high-performing programs and events in a large, complex retail organization, ideally in a multi-category environment.

Deep understanding of promotional levers, including offer and price selection, depth, frequency, placement, incentive and loyalty mechanics, and promotional calendar planning.

Strong business and analytical acumen, with experience measuring promotional ROI, incrementality and margin trade-offs, and using customer and market insights to improve future decisions.

Experience leveraging AI-enabled optimization tools, automation and disciplined governance to improve business effectiveness and operational efficiency.

Strong stakeholder management and cross-functional leadership, including coaching a manager team, building clear accountabilities, and translating competing priorities into clear decisions. #LI-NK1 Cet affichage représente un poste vacant au sein de notre organisation.





Il se peut que nous utilisions des outils d'intelligence artificielle dans le cadre de notre processus de recrutement pour aider à la révision initiale des CV.

Toutes les décisions d'embauche, y compris l'évaluation, la sélection et la disposition des candidats, sont prises par des recruteurs humains. À propos de nous La Société Canadian Tire Limitée (Société) est l’une des entreprises les plus admirées et les plus respectées au Canada.

Nous disposons de plus de 90 marques détenues, dans plus de 1 600 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché.

Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l’entreprise.

Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d’apprentissage offerts par l’entremise de l’Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d’épargne pour les employés admissibles.

Dans le cadre de notre programme amélioré d’avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d’un montant de 5 000 $ par année aux employés admissibles et à leur famille, ainsi que des outils et des ressources en matière de santé mentale pour tous les employés.

Joignez-vous à nous pour contribuer à améliorer la vie au Canada en incarnant et en mettant en pratique nos valeurs fondamentales : nous sommes des innovateurs et des entrepreneurs dans l’âme, les résultats nous motivent, l’inclusion est une nécessité, nous sommes plus forts ensemble et nous assumons notre responsabilité personnelle. C’est un moment particulièrement excitant pour vous joindre à la Société Canadian Tire et à sa famille d’entreprises, où les possibilités de carrière sont très variées! Joignez-vous à nous, il y a une place pour vous ici! Notre engagement envers la diversité, l’inclusion et l’appartenance Nous nous engageons à favoriser un environnement où le sentiment d’appartenance est florissant et où la diversité, l’inclusion et l’équité font partie intégrante de tout ce que nous faisons.

Nous croyons en la création d’une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l’âge, de la capacité perçue, de la langue parlée, de l’orientation sexuelle et de l’identité de chacun.

Nous sommes unis dans notre objectif d’être ici pour contribuer à améliorer la vie au Canada.

Accommodements Nous tenons fermement à notre valeur fondamentale d’inclusion.

Nous accueillons et encourageons les candidats issus de groupes en quête d’équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres.

Si vous avez besoin d’accommodements pour postuler à ce poste ou lors de l’entrevue, veuillez-nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins.

📌 AVP, CTR Promo Strategy & Programs (Toronto)
🏢 Canadian Tire Corporation
📍 Toronto