A proudly Canadian company, Yoplait Liberté has been producing yogurts made with fresh, high-quality milk from local farms for over 50 years. Among our iconic brands: Liberté, born in Montréal in 1936, and Yoplait, which arrived in Canada in 1971.What we offerExciting projects within a growing company undergoing transformationFlexibility through a hybrid work environment that is people-focused and supportiveRecognition of relevant years of experience for vacation entitlement calculationsComprehensive group insurance fully paid by the employer, along with an Employee Assistance Program (EAP)A retirement savings program (RRSP and DPSP) with employer contributions because we invest in your futureAccess to telemedicine servicesEnhanced parental leave benefitsMeaningful opportunities for continuous learning and skilled developmentModern offices conveniently accessible by public transit, with a welcoming atmosphere (breakfast options, collaborative spaces, café, and restaurant in the same building)The pride of contributing to iconic brands that have been part of Canadian households for decadesAn award-winning culture: Yoplait Liberté Canada was recognized as a 2026 Canadian Grocer Impact Awards winner in the Employee Support categoryA true entrepreneurial environment where initiative, bold ideas, and creativity are valuedThis position is based in our downtown Montreal office.Your roleTheAssociate Brand Managerplays a key role in supporting the development and management of strategic brands within the company's portfolio. Working closely with the Brand Manager and the Commercial Team, you will contribute to building the growth plan for theLibertébrand, support the implementation of innovative marketing strategies, help lead product launch initiatives,



and analyze brand performance in a rapid-paced environment.What you will accomplish dailyBrand Strategy SupportPartner with the Brand Manager to develop marketing strategies that drive brand growth and awarenessAnalyze market trends and consumer behavior to identify growth opportunitiesCollaborate with commercial teams to support opportunity acquisition, engagement, and progression to accelerate business growthMarketing Project ManagementPlan and manage new product launches and product renovation initiatives, ensuring successful market executionPerformance Analysis & MonitoringAnalyze brand performance using sales data, market research, and analytical tools (e.G., Nielsen)Conduct competitive intelligence to identify market opportunities and anticipate industry trendsDay-to-Day Operational ManagementCollaborate with cross-functional teams including Sales, R&D, Operations, Finance, and Procurement to ensure project quality and alignmentAssist in the development of promotional materials such as brochures, product sheets, coupons, and moreSupport the Brand Manager with marketing-related administrative activities, including budget and vendor managementWhat you need to join our teamBachelor's degree in Marketing, Communications, Business Administration, or a related fieldMinimum of 2 years of experience in a similar marketing role, ideally within the food manufacturing or FMCG (Fast-Moving Consumer Goods) industryStrong analytical skills with the ability to interpret both quantitative and qualitative dataProficiency in Excel, PowerPoint, and ERP/CRM systems; SAP experience isconsidered an assetKnowledge of the Canadian market, including consumer behavior and labeling regulationsExcellent written and verbal communication skills in both French and EnglishWant to be part of a company that has both flavour… and purpose?General Skills#J-18808-Ljbffr

📌 Associate Brand Manager - C$65,000 - C$80,000 A Year (Winnipeg)
🏢 MMC
📍 Winnipeg