Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.Position Overview:We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.Key Responsibilities:Campaign Execution + ManagementExecute paid social media campaigns across various lines of businessMonitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goalsIndependently troubleshoot set up and delivery errors in ads managerData Analysis and InsightsAnalyze data and communicate proposed media recommendations to Marketing teamProvide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholdersStrategic PlanningWork with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reportingAssist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnelDevelop the audience targeting strategy for campaigns using first party and third party signalsEnsure the creative,



audience and media strategy are aligned with the campaign objectiveStay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testingCompetencies:Detail-oriented resulting in flawless executionStrong time management and organizational skills with the ability to multi-task and manage deadlinesExcellent written and verbal communication skillsIn-depth knowledge of social platforms and best practices with a robust passion for staying up on current events, social and content marketing trendsTeam player, able to work collaboratively cross-department and communicate with managementNaturally curious and action-oriented with an inclination to problem solve and uncover meaningSkills:Seen as a subject matter expert by their peersExceptional knowledge of native Meta and Pinterest advertising platformsStrong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTokExperience with product feed implementation, maintenance, and managementAble to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimizationDirect Manager/Direct Reports:Reports to Manager, Paid Social: Sadie JonkerTravel Requirements:N/AMinimum Education:Bachelor in media or advertising preferred but not essentialMinimum Years of Work Experience:1+ years experience in social media strategy and paid media executionMinimum Leadership Experience:N/ACertifications:Meta Blueprint desiredOther Requirements/Assets:French language is an assetRetail industry experience is an assetOn site/ in officeMonday through Friday1 Concorde Gate, North YorkThe pay range for this position is between $55,100.00 - $62,000.00#J-18808-Ljbffr

📌 Senior Paid Social Specialist - $70,000 - $80,000 A Year (Winnipeg)
🏢 The Home Depot Canada
📍 Winnipeg