Hybrid / remote-flexible work model with in-office attendance required as needed.Base salary C$160,000 plus performance bonus up to C$60,000, for a total compensation of up to C$220,000.About the RoleVP of Marketing Operations – lead, build, and scale a high-output marketing operation across multiple brands, companies, industries, and markets.This senior leadership position requires extensive experience running marketing across multiple clients, brands, or business units, ideally with agency operations, performance marketing, growth marketing, media, or a technology-enabled marketing setting.The successful candidate will support affiliated companies while also building a public-facing marketing agency that serves outside clients. Manage both internal brands and external client accounts with strong systems, reporting, quality control, and execution.What You Will OwnLead and manage marketing operations for multiple internal brands and outside clients.Paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other platformsSocial media, content calendars, video production, creative production, and publishing workflowsSEO, local SEO, Google Business Profiles, reviews, rankings, citations, and landing pagesReputation management, review generation, negative review response strategy, and public trustPR, press, awards, rankings, podcasts, events, thought leadership, and brand credibilityMarketing reporting, dashboards, KPIs, budget control, and campaign performanceRemote, offshore, freelance, and project-based marketing teamsAI, automation, software, and marketing technology to increase output and reduce costInternal brand execution and external client deliveryKey ResponsibilitiesBuild a marketing operating system for a multi-brand, multi-client marketing companyCreate workflows for campaign planning, creative production, approvals, publishing, reporting, and quality controlManage paid advertising strategy, budget allocation, lead generation, conversion tracking, cost control, and performance improvementOversee social media, content, video, design, SEO, PR, reputation management, and brand campaignsBuild systems to improve Google rankings, local visibility, review volume, reputation,



and brand trust across multiple cities and service areasCollaborate with technology teams, CTOs, developers, CRM teams, automation teams, website teams, analytics teams, and AI tools to improve tracking, reporting, attribution, and marketing performanceManage overseas and remote marketing teams, including designers, editors, writers, media buyers, SEO staff, reporting staff, social media support, PR support, and administrative supportWork with local creators, videographers, photographers, influencers, podcast teams, event teams, and project‑based creative partners when neededEnsure all marketing output meets brand standards, messaging standards, creative standards, and business goalsBuild dashboards and reporting for ad spend, leads, lead quality, conversions, SEO, reviews, reputation, content output, PR wins, client delivery, team productivity, and profitabilityManage competing priorities across multiple companies, departments, executives, clients, campaigns, and deadlinesHire, train, manage, and hold marketing team members accountable across local, remote, offshore, freelance, and project‑based teamsHelp build a scalable marketing agency serving both affiliated companies and outside clients across North AmericaRequired Experience10+ years in marketing, marketing operations, growth marketing, agency operations, performance marketing, media, brand management, or senior marketing leadershipExperience managing marketing across multiple brands, clients, business units, or companies simultaneouslyAgency experience strongly preferredExperience managing remote, offshore, global, freelance, or project‑based marketing teams is requiredStrong experience with paid advertising (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, landing pages, funnels, retargeting, conversion tracking, performance reporting)Strong understanding of SEO, local SEO, Google Business Profiles,



reviews, citations, content strategy, backlinks, landing pages, and ranking improvementStrong experience with reputation management, review generation, negative review handling, PR, press, media, awards, rankings, and brand credibilityStrong understanding of brand quality, creative direction, messaging, public image, and client perceptionExperience working with technology teams, developers, CTOs, CRM teams, automation teams, website teams, analytics teams, and software toolsStrong experience using AI and automation tools to increase output, improve speed, reduce cost, and improve reportingStrong experience managing marketing budgets, campaign performance, KPIs, reporting, team productivity, and client deliveryStrong leadership, communication, organization, and accountability skillsComfortable working in a fast‑paced, founder‑led environment with high expectations, high volume, and multiple moving partsOntario / GTA‑based preferred, with ability to attend meetings, shoots, events, or leadership sessions in Vaughan when requiredIdeal CandidateThe ideal candidate is a marketing operator who can think strategically but also build the machine. They can manage multiple brands, multiple clients, multiple teams, and multiple campaigns without losing control of quality or deadlines. They are highly comfortable using overseas teams, freelancers, AI, automation, and software to produce strong marketing output at scale while keeping costs under control. They understand that marketing for service‑based companies requires leads, trust, Google visibility, reviews, reputation, PR, awards, content, brand perception, and long‑term credibility. They can manage pressure, build structure, hold people accountable, and turn a marketing department into a serious operating company.CompensationBase salary C$160,000 plus performance bonus up to C$60,000, for a total compensation of up to C$220,000. Bonus eligibility is based on marketing execution, lead generation, ad performance, reputation improvement, SEO and local visibility, PR and brand recognition, team performance, client delivery, cost control, and operational scalability.#J-18808-Ljbffr

📌 Vice President Marketing - C$160,000 - C$220,000 A Year (Winnipeg)
🏢 Royal York Property Management
📍 Winnipeg