Shape Payworks workforce management messaging through polished writing, product marketing, and adaptable office or hybrid work options across Canada.
Reporting to the Senior Manager, Go-to-Market & Enablement, this writing-first specialist translates technical specifications, feature updates, and competitive insights. You will create buyer-centric narratives, support launches, and explain product value to Canadian businesses. The work spans marketing, sales, product, and client experience.
Key Responsibilities: Translate product specifications into buyer-centric launch communications
Write articles, guides, webinar copy, and client education
Maintain positioning, personas, value propositions, and messaging frameworks
Coordinate webinars, materials, decks, and follow-up resources




Use Claude to refine messaging and build reusable templates
Requirements: Post-secondary education in marketing, communications, or related discipline
Two to four years of relevant marketing or content experience
Excellent writing and editing skills for complex product information
Ability to adapt messaging across audiences, formats, and channels
Collaborative approach across Marketing, Sales, Product, and Client Experience
Bring strategic writing, product understanding, and AI-supported content creation to Payworks’ Canadian workforce management marketing team.

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📌 B Product Marketing Specialist (Alberta)
🏢 Payworks
📍 Alberta