Use A/B testing and behavioral data as a CRO Specialist at National Bank, helping optimize user experiences on bnc.ca in a hybrid setting. Work within Digital Acquisition to improve online conversions through evidence-based experimentation.
This CRO Specialist role focuses on informational sites and conversion optimization. You will identify journey friction, analyze Adobe Analytics and heatmap data, and develop findings from tests. The position also involves collaboration, roadmap input, and continuous strategy refinement.
Key Responsibilities: Identify friction points across user journeys on informational sites
Design A/B and multivariate tests to maximize conversions
Analyze Adobe Analytics, heatmaps, and behavioral data




Execute tests and develop results into actionable learnings
Document learnings and adjust strategies based on results
Requirements: Three to five years of relevant digital experience
Experience in digital strategy, UX/UI, or related business
CRO experience considered an asset
Excellent analytical skills for prioritizing next actions
Sharp ability to influence matrix specialists
Bring CRO, A/B testing, analytical, and collaboration skills to improve National Bank’s digital conversion experience.

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📌 CRO Specialist A/B Testing (Quebec City)
🏢 National Bank of Canada
📍 Quebec City