06 Nov
|
Royal Bank of Canada
|
Ontario
06 Nov
Royal Bank of Canada
Ontario
Lead RBC Direct Investing email marketing in Toronto, applying Salesforce Marketing Cloud and rigorous quality assurance. Own communications across investors’ journeys.
This experienced marketer leads end-to-end production and delivery for promotional, product, transactional, regulatory, and newsletter emails. You will work across marketing, product, MarTech, Legal, Compliance, and Risk teams. The mandate covers campaign execution, automated journeys, segmentation, testing, reporting, and CASL compliance.
Key Responsibilities: Lead promotional, product, and transactional email campaigns
Build accurate email communications in Salesforce Marketing Cloud
Maintain welcome, triggered, and lifecycle journeys
Validate rendering, links, personalization, and content before sends
Test subject lines and content, then recommend improvements
Requirements: Three or more years of hands-on email marketing experience
Enterprise campaign building, sending, and reporting experience
Salesforce Marketing Cloud and journey-building knowledge
CASL, consent management, and regulated-industry compliance understanding
Litmus, deliverability, communication, and quality assurance proficiency
Bring email automation, compliance, segmentation, and campaign analytics expertise to RBC Direct Investing’s Toronto communications program.
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📌 Email Marketing Manager RBC Direct Investing (Ontario)
🏢 Royal Bank of Canada
📍 Ontario