Lead marketing campaigns and product growth for BC Community Alliance in Vancouver, using audience research and adoption measurement in a hybrid contract.
As Manager of Marketing & Product Growth, you will translate strategic direction into campaigns and prioritized product improvements. The part-time independent contractor coordinates messaging, product planning, service delivery, and measurable participation. Work includes BCCA initiatives, Safe School Hub, and Fraser Street Studios.
Key Responsibilities: Develop targeted marketing plans, campaign calendars, and audience-specific messaging
Coordinate website, email, social media, partners, and creative contributors
Research audience needs, barriers, and engagement patterns
Develop product roadmaps, briefs, user stories, and acceptance criteria
Monitor acquisition,



participation, retention, conversion, and product adoption
Requirements: Experience delivering marketing campaigns and digital product improvements
Experience improving participation, adoption, conversion, or retention
Ability to conduct user research and define priorities
Solid writing, briefing, analytics, and project-management skills
Understanding of culturally responsive communications and anti-Black racism
Bring marketing execution, product prioritization, and audience insight to BCCA’s services, programs, and community-focused growth work.

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📌 Marketing and Product Growth Manager (British Columbia)
🏢 BC Community Alliance
📍 British Columbia