Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B growth.
As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental vision. The position requires programmatic leadership, people management, campaign optimization, and cross-functional collaboration. You will support B2B and SaaS clients while developing strategies that align with business objectives and client KPIs.
Key Responsibilities: Develop and execute comprehensive programmatic advertising strategies
Align programmatic initiatives with cross-functional business objectives
Define KPIs and analyze campaign performance regularly
Manage programmatic partners,



vendors, and platforms
Share industry insights as an internal thought leader
Requirements: Seven or more years in programmatic roles
Two or more years managing, coaching, and engaging people
Experience growing B2B or SaaS clients with $50,000 monthly budgets
Hands-on DSP campaign building and optimization expertise
Experience with TTD, Nexxen, DV360, and ABM preferred
Apply programmatic leadership, DSP optimization, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities.

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📌 Associate Director Programmatic Strategy (British Columbia)
🏢 Directive
📍 British Columbia