Own retention and referral for Silvie in Toronto or Waterloo, using email, SMS, push, and in-app journeys in a hybrid marketing role.
As Lifecycle Marketing Manager, you will build Silvie’s lifecycle program from scratch. You will guide adult children and parents from first visit through long-term advocacy. The work spans onboarding, activation, retention, referral, segmentation, testing, and measurement. You will collaborate with growth, content, product, and customer support.
Key Responsibilities: Build onboarding journeys that deliver first value within week one
Create weekly digests and in-app habit-building moments
Develop referral, retention, and win-back programs
Segment buyers, parents, and family channels appropriately
Test journeys,



timing, copy, and lifecycle performance
Requirements: Three to six years building consumer lifecycle or CRM programs
Hands-on experience with Klaviyo, Braze, Customer.io, or HubSpot
Robust copywriting skills with concise, readable messaging
Comfort using cohorts, funnels, tests, and dashboards
Care for older adults and their families
Build Silvie’s retention and referral engine through thoughtful journeys, clear measurement, and messaging families trust.

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📌 Lifecycle Marketing Manager Silvie (Ontario)
🏢 Pontosense
📍 Ontario