ViaX Future Talent Institute | Full-time | Remote, North America

About ViaX

ViaX connects students with university professors and research mentors through online research programs and in-person learning experiences. Our programs help students explore academic interests, develop research skills, and produce work they can confidently present and discuss.

We’re looking for a bilingual Marketing Manager to grow our North American business. You’ll lead student recruitment campaigns, build relationships with education partners, and manage the people and projects behind our marketing.

This is a hands-on role. You should be comfortable setting a campaign strategy, writing the copy, speaking with a prospective partner, and reviewing what led to enrollments.

What you’ll do

- Drive student recruitment. Plan and run campaigns that turn interest from students and families into inquiries, consultations, and enrollments.
- Lead bilingual marketing. Create clear, persuasive English and Chinese content for social media, email, websites, and program launches.
- Grow our partner network. Build relationships with schools, education consultants, tutoring centers, and community organizations. Help partners introduce our programs and follow through on opportunities.
- Develop events and outreach. Coordinate webinars, professor talks, school presentations, and local events with our academic and operations teams.
- Manage execution. Set priorities, brief and coach interns and contributors, review their work, and keep projects moving.
- Track results. Monitor lead quality, conversion rates, campaign costs, and partner referrals.



Use the findings to decide what to improve and where to invest.
- Bring market feedback into the business. Help our product and academic teams understand what families need and how our programs should be presented.

What you’ll bring

- Professional fluency in English and Mandarin, with strong writing, editing, and presentation skills in both languages.
- Experience running marketing campaigns with measurable results in lead generation, customer acquisition, or enrollment.
- An understanding of North American audiences and the ability to communicate effectively with both students and parents.
- Experience developing partnerships or managing business relationships.
- Experience coordinating a team, interns, freelancers, or cross-functional projects.
- Confidence using email marketing, social media, CRM, and analytics tools.
- Solid judgment, reliable follow-through, and the ability to work independently in a remote team.

Experience in education, university admissions, student programs, or services for families is especially relevant. Familiarity with WeChat, Xiaohongshu, LinkedIn, and Instagram is a plus.

Why join us

You’ll have a direct role in shaping how ViaX grows in North America, from the programs families discover to the partnerships that bring those programs to new communities. You’ll work closely with our business and academic teams, with room to test ideas and take ownership of the results.

How to apply

Apply with your résumé. If available, include a campaign, partnership, or portfolio example that shows your contribution and the results. We’re interested in what you’ve actually built, improved, or grown.

📌 Marketing Manager, North America (English & Mandarin) (Canada)
🏢 ViaX Future Talent Institute
📍 Canada