About VolteraVoltera is a rapidly scaling and profitable Canadian tech company that has been driving change in the additive electronics industry since 2013. Our customers span 92 countries and use our products to improve quality of life and push the boundaries of what electronics can do. From developing electronics skin to exploring space, our products support some of the world's most exciting engineering endeavors.About the JobManage and maintain Voltera's martech stack, including HubSpot for contact management, sequences, emails, newsletters, forms, and analyticsIdentify opportunities to improve workflows, automate repetitive tasks, and increase operational efficiencyDevelop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structuresMaintain documentation for marketing systems, processes, workflows, and integrationsContribute to marketing campaigns across email, web, digital advertising, and other channels, ensuring they are executed correctly, optimized, and delivered on scheduleCoordinate with content, creative, product marketing, sales, and other stakeholders to ensure campaign readinessInvestigate sales funnel leaks and collaborate with the marketing and sales teams on methods to improve lead engagement and conversionBuild and maintain marketing dashboards and generate recurring performance reportsTrack marketing metrics, such as campaign performance, lead generation, conversion rates, pipelines, acquisition costs, and ROI and translate the data into transparent, actionable recommendations for improvementsWork with the Content Marketer and Front-End Developer to support day-to-day marketing website operations, including content updates, forms, tracking, and SEO implementationOversee campaign budgets and conduct regular AB testing and reportingResearch, track,



and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiativesCollaborate with internal teams to understand the customer experience and optimize conversionWorking conditionsWorking from the office in Waterloo at least three days per week.About YouPost-secondary education in marketing and 5+ years of relevant work experienceStrong analytical skills and data-driven thinkingA solid understanding of trends and best practices in online marketingDemonstrable experience:Leading paid advertising and email marketing campaignsUsing HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stackRunning A/B and multivariate experimentsContributing to inbound and outbound marketing programsEvaluating the customer journey and optimizing for conversionNice to havesExperience with web accessibility standards and guidelinesWorking knowledge of HTML, CSS, or JavaScriptWhy We're AwesomeWe're a scaling company - you're hired to have a voice, not to be a cog.Three weeks' vacation to start, plus a paid end-of-year company shutdown.Flexible work hours.Family-friendly work culture.Collaborative work environment.Located in the growing tech hub of Waterloo, Ontario, close to restaurants and easily accessible by public transit.CompensationThe expected base salary range for this role is CAD $58,000–$70,000. Final compensation will be based on job-related skills, experience, and qualifications. This range reflects base pay only and does not include bonus eligibility or benefits.Voltera is an equal opportunity employer, and we are committed to inclusion and diversity. Voltera does not discriminate based on race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other basis forbidden under federal, provincial, or local law.Accommodations are available upon request for candidates participating in all aspects of the recruitment process. If you require accommodation or require recruitment documents in a different format, please contact us at [email protected].

📌 Marketing Operations Specialist (Alton)
🏢 Voltera
📍 Alton