Lead B2B demand generation and content marketing at Sadie, using HubSpot, analytics, and AI tools in a versatile hybrid environment.

As Sadie Concierge’s first hotel-division marketing hire, you will report to the VP of Sales & Partnerships. You will own MQL generation, pipeline contribution, conversion rates, sequence performance, and content that supports sales conversations. The work spans demand programs, marketing operations, and content creation.

Key Responsibilities:

- Set MQL definitions and weekly generation targets with Sales
- Run HubSpot outbound and nurture sequences
- Test paid, organic, email, and landing-page campaigns
- Write case studies, articles, sequences, and sales collateral
- Measure campaign, channel, and content pipeline contribution

Requirements:

- At least three years of hands-on B2B marketing experience
- Experience owning an MQL or pipeline target
- Content portfolio with measurable results
- Hands-on HubSpot experience with workflows and lead scoring
- Ability to read funnels and identify incorrect numbers

Apply your demand generation, content writing, and marketing operations expertise to Sadie’s hotel growth strategy.

📌 B Demand Generation Marketing Lead (Canada)
🏢 Sadie
📍 Canada