Lead RBC Direct Investing email marketing in Toronto, applying Salesforce Marketing Cloud and rigorous quality assurance. Own communications across investors’ journeys.

This experienced marketer leads end-to-end production and delivery for promotional, product, transactional, regulatory, and newsletter emails. You will work across marketing, product, MarTech, Legal, Compliance, and Risk teams. The mandate covers campaign execution, automated journeys, segmentation, testing, reporting, and CASL compliance.

Key Responsibilities:

- Lead promotional, product, and transactional email campaigns
- Build accurate email communications in Salesforce Marketing Cloud
- Maintain welcome, triggered, and lifecycle journeys
- Validate rendering, links, personalization, and content before sends




- Test subject lines and content, then recommend improvements

Requirements:

- Three or more years of hands-on email marketing experience
- Enterprise campaign building, sending, and reporting experience
- Salesforce Marketing Cloud and journey-building knowledge
- CASL, consent management, and regulated-industry compliance understanding
- Litmus, deliverability, communication, and quality assurance proficiency

Bring email automation, compliance, segmentation, and campaign analytics expertise to RBC Direct Investing’s Toronto communications program.

📌 Email Marketing Manager RBC Direct Investing (Canada)
🏢 Royal Bank of Canada
📍 Canada