Use A/B testing and behavioral data as a CRO Specialist at National Bank, helping optimize user experiences on bnc.ca in a hybrid workplace. Work within Digital Acquisition to improve online conversions through evidence-based experimentation.

This CRO Specialist role focuses on informational sites and conversion optimization. You will identify journey friction, analyze Adobe Analytics and heatmap data, and develop findings from tests. The position also involves collaboration, roadmap input, and continuous strategy refinement.

Key Responsibilities:

- Identify friction points across user journeys on informational sites
- Design A/B and multivariate tests to maximize conversions
- Analyze Adobe Analytics, heatmaps, and behavioral data




- Execute tests and develop results into actionable learnings
- Document learnings and adjust strategies based on results

Requirements:

- Three to five years of relevant digital experience
- Experience in digital strategy, UX/UI, or related business
- CRO experience considered an asset
- Excellent analytical skills for prioritizing next actions
- Sharp ability to influence matrix specialists

Bring CRO, A/B testing, analytical, and collaboration skills to improve National Bank’s digital conversion experience.

📌 CRO Specialist A/B Testing (Canada)
🏢 National Bank of Canada
📍 Canada