Lead YMCA BC’s social media and website strategy while strengthening brand visibility, audience engagement, and digital performance. This permanent, full-time role works 35 hours weekly.

The Manager, Brand Engagement reports to the Director, Marketing and Communications. You will develop audience-focused initiatives, support content strategy, and strengthen connections with members, participants, partners, donors, and communities. The role combines digital marketing, analytics, SEO, and relationship-building to advance YMCA BC’s mission to ignite belonging.

Key Responsibilities:

- Lead YMCA BC’s social media and website channels
- Develop and evaluate digital channel strategies
- Train staff on social media and brand standards
- Analyze performance using analytics, SEO insights,



and audience data
- Apply emerging media trends and AI tools

Requirements:

- Bachelor’s degree or equivalent education and experience
- Minimum five years’ digital marketing or communications experience
- Knowledge of website management, SEO, advertising, and analytics
- Experience with Google Ads, Meta Ads, and Google Analytics
- Strong communication, organizational, and stakeholder engagement skills

Bring digital marketing, SEO, analytics, and cooperative communication expertise to YMCA BC’s growing brand presence.

📌 Digital Brand Engagement Manager (Canada)
🏢 YMCA BC
📍 Canada