Who We Are

The leading charity investing in healthcare innovation in BC

VGH & UBC Hospital Foundation is Vancouver Coastal Health’s primary philanthropic partner, raising funds for specialized adult healthcare services and research for all people living in British Columbia. VGH & UBC Hospital Foundation is the leading charity investing in healthcare innovation in British Columbia and partners with donors to raise essential funds for Vancouver Coastal Health, supporting VGH, UBC Hospital, GF Strong Rehab Centre, Vancouver Coastal Health Research Institute, and Community Health Services.

The Role

The Social Media and Digital Content Specialist is responsible for managing the Foundation’s social media channels and supporting website content management. Combining strong social media, storytelling, and content management expertise, the Social Media and Digital Content Specialist plans, produces, and publishes content that advances the Foundation's brand, strengthens audience engagement, and supports fundraising objectives.

This role requires a highly creative, self-motivated individual who is passionate about social media and content creation, stays current with emerging trends and platforms, and can independently identify opportunities, develop ideas, and execute content from concept to completion.

Key Responsibilities

- Owns the Foundation's social media channels, identifying, developing, and executing content that supports brand awareness, audience engagement, and fundraising objectives.
- Manages the day-to-day social media calendar, ensuring a consistent, timely, and strategic presence across platforms.
- Identifies, captures, edits,



and publishes engaging social media content from ideation to execution, including videos and photography.
- Writes social media copy, ensuring all content reflects the Foundation’s brand standards, voice, and messaging.
- Monitors and reports on social media performance, trends, platform updates, and audience behaviour to inform content strategy and identify new opportunities for growth and engagement.
- Monitors and responds professionally to social media comments and messages, helping maintain the Foundation's reputation and escalating issues or opportunities to the appropriate teams as required.
- Assists with website content management to ensure information remains current, accurate, accessible, and aligned with brand standards.
- Assists with implementing and improving the Foundation’s website content experience, ensuring that the user experience of the site is in line with brand standards.
- Diagnoses challenges and risks related to social media strategy and execution, leveraging expertise to recommend solutions to stakeholders.
- Ensures Foundation key messages are reflected and appropriately adapted across all deliverables, including reviewing content from other teams and external partners.
- With guidance from the Content Lead and in alignment with the Foundation’s content strategy,



supports online content processes and the development of current content opportunities.
- Researches and makes recommendations on content strategy, approaches, and deliverables.
- Contributes to content plans and strategy by recommending milestones, metrics, and opportunities for optimization. Provides updates on performance, including monthly, quarterly, and ad hoc social reports, and recommends future activities.
- Works with physicians, clinicians, donors, patients, volunteers, and other stakeholders to build trust and develop compelling content.
- Provides guidance to colleagues on social media best practices, content development, and platform requirements, using expertise, persuasion, and influence to help bring projects to successful completion.

What You Offer

- Post-secondary education in communications, marketing, journalism, digital media, or a related field, or an equivalent combination of education and experience.
- Strong knowledge of social media and platforms, best practices, and emerging trends.
- General knowledge of marketing and communications principles and their application to social media and website content management.
- Demonstrated experience managing social media channels and creating content for a variety of digital platforms.
- Deeply passionate about social media and content creation, staying current with emerging trends and platforms and continuously looking for ways to engage/broaden our audience.
- Willing to put yourself out there and take initiative in creating social media content, including interviewing, filming, and appearing on camera.
- Highly creative self-starter with the ability to independently generate

📌 Social Media (Canada)
🏢 VGH + UBC Hospital Foundation
📍 Canada