Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most recognized and trusted companies, with a portfolio that spans retail, financial services, loyalty, petroleum, and real estate. Founded in 1922, CTC includes iconic banners and businesses such as Canadian Tire, SportChek, Mark’s, PartSource, Gas+, Triangle Rewards, Canadian Tire Financial Services, and CT REIT, supported by a national network of retail and gasoline outlets and tens of thousands of people across Canada. CTC’s purpose is simple and enduring: “We are here to make life in Canada better.” The company continues to invest in technology, data, omnichannel capabilities, customer experience, and enterprise transformation while maintaining a solid connection to communities across the country. Leaders at CTC are expected to operate with integrity, build strong cross-functional relationships, and help advance a culture grounded in accountability, inclusion, innovation, and care for customers, employees, Dealers, franchisees, partners, and communities.

About the Role

The AVP, CTR Promo Strategy & Programs leads the strategy, planning and performance of CTR promotional programs, translating enterprise strategy into customer-relevant, financially productive and operationally executable plans. The role owns CTR promotional choices and governance, leveraging AI-enabled capabilities, while building a high-performing Promotions team. Accountability spans the weekly promotional program, key promo events, non-product promotions, and integration with key strategic priorities inclusive of customer-centric growth, Triangle loyalty, Digital activation, and other key price value initiatives.



The mandate is to deliver best in class CTR promotional programs through offer and price selection that strengthens customer value perception and drives key financial outcomes. The AVP translates promo strategy priorities into coordinated delivery plans with strong stakeholder management and customer focus. The AVP leads continuous improvement across the function, strengthening workflows, champions automation, and drives disciplined performance management as the promotional ecosystem evolves.

What You’ll Do

1. Lead CTR promotional strategy and deliver performance Translate CTR Promotions strategy into an annual plan, inclusive of being a change agent for the multi-year price value transformation roadmap as part of True North. Set the role, depth, frequency, placement and incentive approach for CTR promotions. Balance promo sales, retail margin, net promo return, Triangle value and customer value perception. Anticipate and respond to competitive dynamics to direct promotional resources toward higher-impact events and reduce low-ROI or duplicative promotions.
Own promotional outcomes by driving solid in-season program communication, risk management, trade-offs, course correction and executive escalation.
2. Own CTR promo planning and program decisions Lead product and price decisions for CTR promotional program. Own product and price selection for key promotional events – IEPs, NPP events, Special Print Programs and Grand Openings. Manage the CTR promotional calendar and ensure integration across events,



categories and channels to maximize business performance and customer impact. Align promotional plans to category roles, customer needs, key shopping moments and enterprise priorities. Challenge the status quo, ensuring promo plans reflect customer and competitive signals to differentiate in the market.
3. Lead CTR promo optimization, governance and performance management Set objectives, constraints and high-quality business inputs for AI-enabled pricing and promotion engines. Embed enterprise promo guardrails for depth, frequency, placement and incentives. Establish planning, in-season and post-event operating rhythms with standardized dashboards. Reduce exceptions through stronger upfront planning, decision discipline and escalation paths. Use post-event insights to improve future event, item and price decisions.
4. Advance AI-enabled promotional capabilities & optimization Ensure CTR promo process and team readiness for newly launched price value initiatives under the True North strategy. Develop a promo automation roadmap and prioritize enhancements that improve impact and efficiency. Provide the CTR business perspective to improve models, tools, guardrails and workflows. Champion adoption, change management and new ways of working across the team and partners.
5. Lead & build a high-performing CTR Promotions organization Set clear roles, priorities, decision rights and accountability across Promo Strategy and Promo Programs. Coach leaders and build capability in analytics, insight storytelling, systems thinking and judgement. Manage capacity, workload and talent progression while strengthening bench strength. Set a performance culture grounded in customer impact, reliable execution, evidence-based decisions, a

📌 AVP, CTR Promo Strategy (Front of Yonge)
🏢 Canadian Tire Corporation
📍 Front of Yonge