Job Summary

Montreal Language Institute (MLI) is seeking a proactive and results-oriented Marketing Specialist to coordinate marketing activities, drive lead generation, monitor campaign performance, and support the day-to-day workflow of the marketing team.

This role combines hands-on digital marketing with project coordination, data analysis, and team support. The successful candidate will identify performance gaps, recommend improvements, and ensure marketing initiatives are executed effectively. Career progression toward a senior role is possible based on performance and business needs.

Duties

1. Marketing Planning and Lead Generation

- Execute marketing plans across key digital platforms, including but not limited to Xiaohongshu (RED), Douyin, TikTok, Instagram, and other relevant social media and lead-generation channels.
- Coordinate platform-specific content strategies, campaign schedules, and marketing projects to increase brand visibility and generate qualified leads.
- Monitor lead-generation performance closely, tracking lead volume, quality, conversion rates, and cost per lead (CPL). Identify performance gaps and take action to improve results.
- Explore and implement emerging digital marketing approaches, including Generative Engine Optimization (GEO) and advertising opportunities on AI platforms, to expand MLI’s reach and improve lead generation.

2. Performance Monitoring and Reporting

- Track marketing KPIs, lead generation, conversion rates, and cost per lead (CPL).
- Identify performance gaps, analyze potential causes, and recommend actionable improvements.
- Prepare regular performance reports and follow up on agreed improvement plans.

3. Advertising and Budget Coordination

- Monitor advertising expenditure and campaign performance against approved budgets.
- Identify cost inefficiencies and recommend campaign or budget adjustments.
- Coordinate with management on proposed changes and implement approved adjustments.

4. Team and Project Coordination

- Assign tasks,



set deadlines, and coordinate the daily workflow of Marketing Coordinators.
- Monitor progress, review deliverables, provide feedback, and ensure timely, quality execution.
- Identify workflow issues, resolve routine execution challenges, and escalate significant concerns to management.

5. Content and Continuous Improvement

- Coordinate the creation, review, and scheduling of marketing content across relevant platforms.
- Ensure content and marketing materials align with brand standards and campaign objectives.
- Identify opportunities to improve channel performance, content quality, and marketing efficiency.

Qualifications

- At least 2 years of relevant marketing experience, preferably in digital marketing, social media marketing, or lead generation.
- In-depth knowledge of Xiaohongshu (RED), including platform algorithms, content strategy, audience engagement, and lead-generation methods.
- Proven experience in generating leads and contributing directly to marketing performance and lead-generation results through Xiaohongshu (RED) and other digital platforms, such as Douyin, TikTok, and Instagram.
- Experience in the education, language training, or student recruitment industry is highly preferred.
- Strong understanding of platform-specific content strategies, audience behavior, and digital marketing trends, including emerging AI-driven search and visibility strategies.
- Robust organizational, communication, problem-solving, and project coordination skills, with the ability to coordinate team tasks, manage multiple priorities, and meet deadlines.
- Proficiency in Microsoft Office or Google Workspace; familiarity with marketing analytics, advertising platforms, and project management tools is an asset.
- Fluency in French is an asset.

Pay: $42,000.00-$50,000.00 per year

Benefits:

- Casual dress
- Company events
- Dental care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Experience:

- marketing: 2 years (preferred)

Language:

- Mandarin (required)
- French (preferred)

Work Location: In person

📌 Marketing Specialist - 小红书新媒体增长营销专员 (Toronto)
🏢 Montreal Language Institute
📍 Toronto