Principal SEO Specialist opportunities at Legend focus on technical SEO and organic growth across Sports brands in a hands-on environment. Legend seeks a Principal Organic Specialist with deep SEO expertise and fresh thinking. You will improve visibility, traffic, and commercial performance through technical SEO, data analysis, experimentation, and emerging AI search approaches. The role partners with Product, Engineering, and Content. Key Responsibilities:

Identify opportunities that drive organic growth and commercial performance Develop AIO and AEO approaches for changing search behaviours Use data, competitive intelligence, and experimentation to prioritize investments Lead complex initiatives through strategy, execution, testing,



and optimization Share expertise, coach colleagues, and encourage continuous improvement Requirements:

Extensive SEO experience with complex or content-heavy websites Proven measurable organic growth from personally led projects Solid technical SEO fundamentals across architecture and indexation Experience using SEO tools and data for decisions Knowledge of emerging AI search trends and practical testing Apply technical SEO, experimentation, and AI search knowledge to shape organic growth for Legend Sports brands.

📌 Principal SEO Specialist Sports Brands (Winnipeg)
🏢 Legend
📍 Winnipeg