Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B performance marketing. As Associate Director, you will expand Programmatic services and shape the department’s strategic vision. You will develop campaigns, align cross-functional initiatives, analyze KPIs, and guide client growth. The role includes partner management, thought leadership, and team coaching. Key Responsibilities:

Develop and execute comprehensive programmatic strategies Align initiatives with cross-functional business objectives Define KPIs and analyze campaign performance Manage programmatic partners, vendors, and platforms Share industry insights as an organizational thought leader Requirements:

Seven-plus years in programmatic roles Two-plus years managing, inspiring, and coaching people Experience growing B2B or SaaS clients with $50k-plus monthly budgets Recent hands-on DSP campaign building and optimization expertise Programmatic planning, measurement, ABM, and communication skills Bring programmatic leadership, DSP activation, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities remotely.

📌 Associate Director Programmatic Strategy (Winnipeg)
🏢 Directive
📍 Winnipeg