Shape Fullscript’s digital acquisition engine with Google AI formats, automated bidding, and experimentation across paid media channels.

As Senior Digital Marketing Specialist, you will decide when automation supports performance and when campaigns require direct control. Lead planning and optimization across Google Ads, Microsoft Ads, Meta, and market-leading DSPs. Connect performance copy, audience strategy, testing, and reporting to Fullscript’s broader marketing mix and growth goals.

Key Responsibilities:

- Guide paid digital strategy across search, social, and programmatic
- Assess PMax, AI Max, and automated bidding performance
- Write and test advertising messages for conversions
- Turn complex data into leadership recommendations
- Forecast spend, investment, invoicing, and budget delivery

Requirements:

- Seven or more years managing paid digital campaigns
- Proficiency with Google Ads, Microsoft Ads, Meta, and DSPs
- Robust knowledge of digital advertising ecosystems
- Sharp performance copywriting and testing skills
- Detail-oriented, numerate, and highly literate approach

Use acquisition strategy, automation judgment, and performance storytelling to advance Fullscript’s paid digital marketing capabilities.

📌 Senior Digital Acquisition Manager (Canada)
🏢 Fullscript
📍 Canada