Lead Xero’s Canadian campaign storytelling from Toronto, combining strategic planning, precise writing, and hands-on delivery in a hybrid contract.

This six-month Marketing Communications Manager contract turns global campaigns into locally relevant communications. You will support earned and owned media, social content, thought leadership, and customer advocacy for Canadian audiences. The role reports to the Head of Marketing, Canada, while partnering with regional, global, and cross-functional teams.

Key Responsibilities:

- Adapt global campaigns for Canadian market relevance
- Develop transparent narratives, media pitches, and Q&As;
- Activate local customer testimonials and success stories
- Direct external public relations and social agencies




- Measure campaign performance with regional and global teams

Requirements:

- Background delivering earned, owned, and social campaigns
- Ability to simplify complex topics through engaging narratives
- Experience managing agency partners from briefing through measurement
- Sound judgment for fast-paced or sensitive communications
- Interest in SaaS, technology, and small businesses

Use campaign strategy, editorial judgment, and local market insight to expand Xero’s Canadian communications impact.

📌 Xero Communications Campaign Manager (Toronto)
🏢 Go Fractional
📍 Toronto