Use CRM marketing automation to shape customer journeys for Zen Educate, partnering across teams from Vancouver on a hybrid schedule.

This Lifecycle Marketing Manager role focuses on systems that help educators complete applications and schools adopt features. You will write copy, build segments, and manage campaigns across email, SMS, and in-app banners. Success depends on improving customer behaviour and business outcomes.

Key Responsibilities:

- Build lifecycle campaigns in the CRM marketing tool
- Create audience segments and compelling campaign copy
- Manage email, SMS, and in-app customer touchpoints
- Align campaigns with Operations, Sales, and Product needs
- Drive projects through blockers and stakeholder alignment

Requirements:

- Three to five years of lifecycle, CRM, or automation marketing
- Marketing automation platform experience with Customer.io, Braze, or similar
- Clear, proactive stakeholder communication skills
- Comfort balancing data with positive judgment
- Careful quality standards before customer-facing launches

Bring CRM execution, audience segmentation, and cross-functional communication to Zen Educate’s customer experience programs.

📌 CRM Marketing Automation Manager (Vancouver)
🏢 Zen Educate
📍 Vancouver