Shape integrated media strategies at Initiative through client planning, research insights, and persuasive presentations while working from the office at least three days weekly. Robust organization and communication support this manager-level opportunity.

This Media Planning Manager leads Initiative’s integrated planning product and helps ensure flawless media executions. The position develops operating procedures, evaluates media opportunities, and connects client objectives with tracking and Key Performance Indicators. It also requires collaboration across disciplines, partner agencies, and departments.

Key Responsibilities:

- Develop integrated media strategies and operating procedures
- Prepare and present plans, proposals, and analyses
- Evaluate opportunities, trends,



and issues for clients
- Track client objectives and Key Performance Indicators
- Influence decisions through appropriate client strategies

Requirements:

- Manager-level experience in integrated media planning
- Ability to apply research insights to media planning
- Experience presenting media recommendations
- Strong organizational skills and attention to detail
- Proficiency in Microsoft Office Suite

Bring strategic media planning, research application, presentation, and client-focused judgment to Initiative’s integrated media team.

📌 Integrated Media Strategy Manager (Canada)
🏢 Interpublic
📍 Canada