Become a digital, global citizen and enable the recent generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device
- as a service. We power millions of subscriptions worldwide for organizations. AppDirect sits at the center of that shift, the infrastructure connecting technology sellers to the partners and marketplaces where buyers actually transact. This role drives the product strategy that, in collaboration with engineering, go-to-market, and other cross-functional partners, turns that position into growth: more products distributed, more sellers succeeding on the platform, more GMV/NMV flowing through it. The mandate is to find the highest-leverage bets in distribution (catalog reach, discoverability, partner and co-sell motions, packaging and incentives) and ship them, with a team you lead and outcomes you own. You’re commercially sharp and credible in a room with senior stakeholders at companies like Amazon or Microsoft, but you’re also close enough to the details to make hard product calls yourself. You lead through clarity and outcomes, and you use AI as a working system to move faster, sharpen judgment, and build a real point of view on how AI is reshaping software distribution and buying behavior. Set the product vision and roadmap for AppDirect’s partner integration and Tackle offerings to help sellers with go-to-market across a broad ecosystem, and lead a team of PMs against a clear mandate: grow NMV and GMV across the platform. Identify what actually drives adoption, conversion, and sales of distributed products, then ship the work that moves those metrics. Strengthen the pathways AppDirect can provide sellers to reach market: catalog reach, discoverability, partner channels, co-sell motions. Work across multiple teams such as Engineering, Design, Partnerships, Sales, Marketing, Finance,



and Customer Success to keep the org rowing toward the priorities that compound distribution advantage. 6+ years in product management, with meaningful time in B2B platforms, marketplaces, cloud, commerce, or distribution ~A track record of owning products or portfolios that drove material revenue, GMV/NMV, or marketplace growth ~ Strong commercial judgment across distribution economics: packaging, incentives, partner motions, growth loops ~ Proven experience with cloud marketplaces (AWS, Azure, GCP, Salesforce), SaaS/ISV distribution, or multi-party commerce ~ AI-pilled approach and perspective on how AI changes technology sales and distribution ~ A bias for experimentation, measurable impact, and action over polish Depth in marketplace systems: catalog, discovery, conversion, billing, entitlements, and/or co-sell Experience applying AI to product discovery, seller tooling, personalization, forecasting, or marketplace optimization At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits. 175,000—$235,000 CAD Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d’avantages sociaux. 175,000—$235,000 CAD #

📌 Director of Product Management, Seller/Merchant Growth (Toronto)
🏢 AppDirect
📍 Toronto