Turn experimentation into measurable growth through A/B testing, multivariate analysis, and disciplined interpretation of user behavior data.
As a Conversion Rate Optimization Specialist, you will plan, design, and analyze tests across websites, landing pages, and user flows. The work centers on identifying improvement areas through analytics and research. You will communicate findings and strategies clearly to stakeholders.
Key Responsibilities:
- Design A/B and multivariate tests for digital experiences
- Analyze test outcomes and interpret performance data
- Monitor conversion, bounce rate, and engagement KPIs
- Conduct usability testing, surveys, and user research
- Document testing processes, results, and learnings
Requirements:
- Three years of CRO or digital marketing experience
- Proven experience executing and analyzing A/B tests
- Proficiency with web analytics platforms, especially Google Analytics
- Experience using Hotjar, Crazy Egg, or similar tools
- Solid analytical, problem-solving, and communication skills
Use rigorous testing methodology and behavioral insights to strengthen conversion performance, user engagement, and digital funnel effectiveness.