Build Propra’s B2B SaaS marketing engine in Winnipeg with AI, automation, and hands-on campaign execution across a hybrid work model.

As Marketing Lead, you will own strategy and execution for Propra’s property management technology platform. Define positioning, generate qualified pipeline, and build measurable programs with founders and sales. This builder role requires content creation, demand generation, analytics, and marketing operations. You will establish the systems, tools, and workflows supporting growth from an early-stage environment.

Key Responsibilities:

- Develop Propra’s B2B SaaS marketing strategy and roadmap
- Define ideal customers, positioning, messaging, and go-to-market approach
- Design campaigns generating qualified leads and sales opportunities




- Build account-based programs for property management decision-makers
- Report performance and connect activities with business outcomes

Requirements:

- Five-plus years in B2B marketing, preferably SaaS or technology
- Experience generating qualified sales pipeline through marketing programs
- Early-stage startup or resource-constrained team experience
- Hands-on CRM, automation, analytics, and campaign tools experience
- Solid writing, analytical, technical, and communication skills

Shape Propra’s marketing strategy through B2B demand generation, AI-enabled operations, compelling content, and measurable pipeline growth.

📌 B SaaS Marketing Lead (Canada)
🏢 Propra
📍 Canada