Marketing, Brand & Digital Full-Time Permanent Management Vancouver, BC, CA

2 days ago Requisition ID: 10916

Salary Range: $74,500.00 To $81,000.00 Annually

Date Posted: November 2 nd , 2026

Position Title: Manager, Brand Engagement

Term: Full time, Permanent

Hours: 35 hours per week

Start Date: As soon as possible

Salary: $74,500-$81,000 annually

Reports To: Director, Marketing and Communications

- Competitive vacation and paid sick time
- Access to YMCA gym facilities at locations where we maintain physical sites + Y@Home
- Eligibility for Extended Medical and Dental Benefits**
- Training and Professional Development Opportunities
- Extensive Employee assistance program
- Reduced childcare rates and priority placement for YMCA Staff
- Be part of a charitable organization that positively impacts the community

**Some benefits may vary based on employment terms

Nature & Scope:

Reporting to the Director, Marketing and Communications, the Manager, Brand Engagement is responsible for leading and evolving YMCA BC's digital brand channels, including social media and the website, to increase brand visibility, awareness, and meaningful engagement in alignment with YMCA BC’s mission to ignite belonging. The position develops and executes audience-focused initiatives that strengthen connections with members, participants, partners, donors, and communities, while identifying opportunities to expand brand engagement through events, activations, and other community touchpoints.

Working collaboratively across the organization,



the incumbent supports the execution of YMCA BC's content strategy and provides marketing and communications expertise across multiple portfolios and initiatives. This role combines strategic thinking, creativity, and relationship-building to deliver engaging brand experiences that enhance YMCA BC's reputation, impact, and community presence.

Major Responsibilities: - in this position, you will :

- Lead and manage YMCA BC's digital brand channels, currently including social media and the website, ensuring they effectively build brand visibility, awareness, engagement, and affinity while reflecting the organization's mission, values, and strategic priorities. Engagement, and affinity while reflecting the organization’s mission, values, and strategic priorities.
- Develop, implement, and continuously evaluate digital channel strategies, adapting content, audience engagement approaches and platform usage to maximize impact and respond to evolving audience needs, emerging trends, and organizational goals.
- Deliver training, tools, and guidance to staff on social media best practices, brand standards, content development, platform requirements, and audience engagement strategies to support a consistent and effective organizational presence.
- Monitor, analyze, and report on digital channel performance, using analytics, SEO insights, and audience data to measure outcomes, inform strategy, improve performance,



and demonstrate return on effort and investment.
- Oversee YMCA BC’s digital brand presence by applying industry best practices, emerging media trends, and evolving AI tools and technologies to strengthen discoverability, user experience, brand reputation, and audience engagement.
- Partner with the Director, Marketing & Communications to implement content strategies and provide marketing and communications support across multiple portfolios, ensuring alignment with organizational priorities, brand standards, and campaign objectives.
- Support Equity, Diversity, Inclusion, and Belonging (EDIB) initiatives through internal communications, including the development and coordination of the monthly staff e‑newsletter, and contribute to EDIB council activities, projects, and organizational priorities.
- Identify, develop, and support brand engagement opportunities beyond digital channels, including community activations, events, partnerships, and other initiatives that strengthen audience connection and enhance YMCA BC's visibility and community impact.
- Build collaborative relationships with internal teams and external partners to ensure coordinated communications, consistent messaging, and successful execution of brand and engagement initiatives across the organization.

Qualifications: - you bring :

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or an equivalent combination of education and experience.
- Minimum five years of experience in digital marketing, brand engagement, communications, or a relate

📌 Manager, Brand Engagement (Canada)
🏢 YMCA BC
📍 Canada