ROLE DETAILS

- Job description (include more than the posted JD):

Senior Business Development Representative (Senior BDR)

B2B SaaS | Enterprise Software | Property Management Technology

Company: Netintegrity Inc.

Location: Remote – Canada

Employment: Full-Time, Permanent

Base Salary: $70,000–$85,000 CAD annually

On-Target Earnings (OTE): $110,000–$125,000 CAD annually, including performance-based incentives

About Netintegrity

Netintegrity is a Canadian-owned software company with more than 30 years of experience developing creative technology for the property management industry. Our flagship INFO-Tracker platform brings accounting, operations, automation, and client-facing technology together in one integrated environment, helping property management organizations reduce administrative complexity, streamline workflows, and operate more efficiently.

From condominium and strata management to multifamily rentals, commercial properties, and affordable housing, our technology supports organizations managing diverse and complex portfolios across North America.

As we accelerate our growth across Canada and expand our presence in the United States, we’re investing in our sales organization and looking for an experienced business development professional to help us capture new market opportunities.

The Opportunity

We’re looking for a proven outbound sales professional who knows how to open doors, engage decision-makers, and turn prospecting activity into qualified business opportunities.

As a Senior Business Development Representative, you’ll play a critical role in expanding Netintegrity’s customer base by identifying prospective customers, engaging senior executives,



conducting meaningful discovery, and generating qualified introductory product demonstrations.

This is a hands‑on, outbound‑focused position for someone who takes ownership of their pipeline, enjoys the challenge of securing new business conversations, and has a demonstrated history of achieving measurable sales results. You’ll have access to an established SaaS platform, defined target markets, prospecting tools, and marketing resources. Your responsibility is to translate those advantages into consistent, qualified sales opportunities. We value initiative, persistence, sound judgment, and the ability to engage business leaders in conversations that go beyond a traditional sales pitch.

What You'll Be Doing

Outbound Prospecting & Opportunity Generation

- Execute consistent, targeted outbound prospecting, including a minimum of 50 calls and 30 initial or follow-up emails per working day.
- Research, identify, and engage mid‑market and enterprise property management organizations across Canada, with opportunities to support U.S. market development.
- Build relationships with Presidents, CEOs, CFOs, Controllers, Operations Directors, and other key decision‑makers.
- Develop personalized outreach that communicates Netintegrity's value and creates meaningful opportunities for engagement.




- Proactively identify organizations that may benefit from modernizing or consolidating their existing property management and accounting technology.

Discovery & Sales Qualification

- Lead initial discovery conversations to understand prospective customers' operational challenges, business priorities, existing technology, and future requirements.
- Evaluate opportunities based on portfolio size, property types, decision‑making structure, operational complexity, and overall alignment with Netintegrity's solutions.
- Confidently communicate the business value of an integrated SaaS platform, including improved efficiency, automation, financial visibility, and reduced administrative overhead.
- Convert qualified prospect conversations into scheduled and successfully completed introductory product demonstrations.
- Collaborate with sales leadership to ensure qualified opportunities transition effectively into the next stage of the sales process.

Pipeline Management & Accountability

- Maintain an organized and active prospecting pipeline with consistent follow‑up and clearly defined next steps.
- Accurately document prospect interactions, discovery findings, qualification details, and sales activities in HubSpot CRM.
- Take ownership of individual performance against established activity, opportunity generation, and demonstration targets.
- Participate in relevant industry events, webinars, and partner‑driven business development initiatives when required.

What Success Looks Like

We're looking for someone who consistently turns outbound effort into measurable business results.

Performance expectations include:

📌 Business Development Representative (Ottawa)
🏢 Goodwin Recruiting
📍 Ottawa