Drive digital media strategy at Wajax through campaign planning, buying, optimization, and reporting across paid social, search, video, and display channels.
As a Digital Media Specialist supporting the Senior Marketing Manager, you will translate marketing objectives into measurable media strategies. You will research audiences, recommend channels and budgets, activate campaigns, and manage performance. The work includes coordinating with platforms, vendors, creative teams, and internal stakeholders to deliver campaigns accurately and on schedule.
Key Responsibilities:
- Develop integrated plans aligned with business and campaign objectives
- Research audiences, competitors, consumption habits, and market trends
- Build, launch, and manage campaigns across digital platforms
- Monitor pacing, bids,
targeting, budgets, and campaign timelines
- Prepare performance reports and post-campaign analysis
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field
- Five or more years in digital media planning or buying
- Hands-on experience with Google Ads or Meta Ads Manager
- Understanding of targeting, measurement, optimization, and media buying
- Experience managing budgets and multiple campaigns simultaneously
Bring digital media planning, campaign activation, and performance optimization expertise to Wajax's marketing team.
📌 Digital Media Planning and Buying Specialist (Toronto)
🏢 Wajax
📍 Toronto