Lead programmatic strategy and activation remotely for Directive Consulting, using campaign measurement and DSP expertise to advance B2B growth.

As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental strategy. The leadership role requires programmatic planning, campaign optimization, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes.

Key Responsibilities:

- Develop and implement comprehensive programmatic strategies
- Align initiatives with cross-functional business objectives
- Establish KPIs and analyze campaign performance
- Manage programmatic partners, vendors, and platforms
- Share industry knowledge as an internal thought leader

Requirements:

- Seven-plus years in programmatic roles
- Two-plus years managing, inspiring, and coaching people
- Experience driving B2B or SaaS growth above $50,000 monthly budgets
- Hands-on DSP campaign building and optimization experience
- Programmatic planning and measurement framework expertise

Bring programmatic leadership, DSP activation, and analytical measurement expertise to Directive Consulting’s remote strategy team.

📌 Associate Director Programmatic Strategy (Calgary)
🏢 Directive
📍 Calgary