SickKids Foundation, with over 50 years of philanthropic impact in 2026, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Manager, Acquisition Marketing.

Description of the Position:

The Manager, Acquisition Marketing role is a 15-month contract. This role is responsible for the strategy and management of the face-to-face donor acquisition portfolio, focusing on door-to-door and mall/venue fundraising.

You will:

- Collaborate with Associate Director,



Acquisition Marketing to develop innovative strategies for face-to-face monthly donor acquisition across the following channels: door-to-door, mall/public retail venues, airport, internal employee programs, including expansion and testing of new markets to reach new audiences
- Manage external agencies and vendors to oversee fundraising and stewardship efforts and hold vendors accountable to annual plans
- Develop and execute integrated campaigns from end to end including writing and presenting briefs, ongoing program optimization, tracking and post analysis
- Develop annual donor/revenue/expense forecasts and budgets and manage reforecasting exercises as needed
- Analyze results, optimize performance, identify trends and monitor KPIs for key programs
- Maintain positive and collaborative working relationships with internal and external stakeholders
- Develop and lead marketing campaign training (1-2x annually) for all external fundraisers by ensuring accurate representation of SickKids Foundation brand in market
- Conduct in-depth analysis on specific programs (i.e. attrition trends, lifetime value) on an ad hoc basis and incorporate due diligence tactics including mystery shopping, focus groups and surveys.
- Conduct competitive reviews, attend seminars/webinars and engage partners/peers/industry/etc.



in discussions to learn best practices and develop optimization opportunities for ongoing programs:
- Provide coaching and mentoring to the Associate on the team

Qualifications:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

- Post-secondary education in business, marketing, fundraising, or a related discipline preferred; candidates with relevant professional experience and demonstrated success in acquisition or fundraising leadership will also be considered.
- 7+ years of progressive experience in acquisition marketing, with experience in face-to-face (F2F) fundraising or customer acquisition programs (e.g., door-to-door, mall/venue-based, airport, or other in-person channels).
- Demonstrated success managing high-volume, performance-based acquisition programs, with accountability for revenue, ROI, and monthly performance pacing.
- Direct experience owning or contributing to recurring revenue, subscription-based, or monthly donor programs, including understanding of retention, attrition, and lifetime value metrics. Experience growing sustained/monthly giving programs is strongly preferred.
- Robust vendor and agency management experience, including setting performance expectations, holding partners accountable to targets, managing contracts and invoices, and ensuring cost efficiencies. Experience overseeing national or multi-market programs is an asset.
- Currently operating at Manager level, or a seasoned Senior Specialist ready to step into broa

📌 Acquisition Marketing Manager (Toronto)
🏢 The Hospital for Sick Children
📍 Toronto