Own paid media strategy for senior living clients at Blacksmith Agency, working remotely from Canada, South Africa, or the USA. Lead Google Ads and Meta campaigns.

As Paid Media Manager, Senior Living, you manage paid media for senior living operators and home care agencies. The work covers Google Ads, Meta, LinkedIn, and Microsoft Ads across multiple accounts. You set strategy, make budget calls, and explain performance to clients.

Key Responsibilities:

- Manage paid media across four advertising platforms
- Allocate budgets, bid, target, and test creative
- Track conversions through GA4, tag manager, and pixels
- Build quarterly and 90 day client roadmaps
- Grow accounts through retention and upsell

Requirements:

- Three or more years hands-on with Google Ads and Meta
- Campaign building, management, and optimization experience
- Proven movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with US clients

Bring senior living paid media expertise, analytical judgment, and client communication skills to Blacksmith Agency’s remote team.

📌 Senior Living Paid Media Manager (Winnipeg)
🏢 Blacksmith Agency
📍 Winnipeg