Position Title:

Commercial Sales Training Manager

Position Type:

Regular - Full-Time

Requisition ID:

45289

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About The Role McCain Foods is seeking a dynamic and forward-thinking Commercial Training Manager to elevate the capabilities of our commercial sales organization across Foodservice, QSR, Key Accounts, and Retail channels. Reporting to the Senior Director, Strategy & Execution - Foodservice, this individual contributor role sits at the intersection of sales, learning design, coaching, and business strategy.

This role will be responsible for developing and delivering impactful sales capability programs that build commercial excellence, enable frontline coaching effectiveness, and prepare our teams for the future of selling through AI-enabled tools and technologies. The successful candidate will combine strong sales acumen with learning expertise to drive measurable improvements in sales performance, productivity, and customer engagement.

What You'll Be Doing

Design and deliver sales capability programs focused on prospecting, consultative selling, negotiation, objection handling, account management, storytelling with data, and closing techniques.

Build and manage onboarding programs that accelerate recent hire readiness and support successful integration into McCain's Commercial Academy.

Assess capability needs across multiple sales roles and channels, tailoring learning experiences to meet distinct business and customer requirements.

Develop and implement tools, frameworks,



and resources that strengthen frontline manager coaching effectiveness.

Train sales leaders on coaching approaches, including the use of call recordings, pitch reviews, performance feedback, and AI-enabled coaching tools.

Establish feedback mechanisms and measurement frameworks that evaluate skill adoption, behavior change, and business impact.

Create sales playbooks, conversation guides, best practices, and learning content that support consistent commercial excellence.

Partner with Sales, Marketing, Category, HR, Commercial Analytics, and Digital teams to align capability development with business priorities.

Lead initiatives that increase AI literacy and practical AI adoption across the commercial organization.

Evaluate emerging sales enablement technologies and recommend innovative solutions that improve sales effectiveness and productivity.

Continuously improve learning programs through performance data, participant feedback, market insights, and adult learning best practices.

Travel throughout Canada and the United States to facilitate training programs, conduct field coaching, and support commercial events and team meetings.

What You'll Need To Be Successful

Bachelor's degree in Business, Sales, Marketing, Learning & Development, Adult Education, or a related field preferred.

5-7+ years of experience in sales, sales enablement,



sales training, learning and development, or a related commercial capability function.

Proven experience designing and delivering sales training programs that drive measurable behavior change and business results.

Strong understanding of complex commercial selling environments, preferably within CPG, foodservice, QSR, retail, or related industries.

Experience supporting or working across multiple sales channels, including Foodservice, QSR, Retail, and/or Key Accounts.

Demonstrated knowledge of sales coaching methodologies and experience developing manager coaching capability.

Strong facilitation, presentation, communication, and storytelling skills.

Ability to translate complex concepts into engaging, practical, and actionable learning experiences.

Experience creating learning content using a variety of modalities beyond traditional classroom delivery.

Familiarity with CRM and sales enablement platforms such as Salesforce, Microsoft Dynamics 365, SAP CX, Seismic, Highspot, or similar technologies.

Experience leveraging AI tools and technologies to improve productivity, learning, and sales effectiveness.

Robust collaboration and stakeholder management skills with the ability to influence across functions and leadership levels.

Data-driven mindset with experience measuring learning outcomes and demonstrating business impact.

Ability and willingness to travel approximately 40-50% throughout Canada and the United States.

About The Team The Commercial Training Manager is part of the Foodservice commercial organization and reports to the Senior Director, Strategy & Execution - Foodservice. This r

📌 Commercial Sales Training Manager (Toronto)
🏢 McCain Foods
📍 Toronto