Digital Marketing Specialist - Lion Guard

Location: In person at our Vaughan office, 5 minutes from the subway station.

About the role

Lion Guard is hiring a hands‑on Digital Marketing Specialist to own our marketing end to end: website, content, paid social, partnerships and reporting. You will run experiments every week, measure everything, and use AI tools like Claude and MCP integrations to ship faster than a traditional team. You will lead a small team, working alongside a developer and a videographer. We need someone with fresh ideas and the ability to execute them. This role is not limited to security. Beyond our security services, Lion Guard runs info products, SaaS products and other non-security business lines, and you will market across all of them. This role is perfect for someone who wants the prospect to prove themselves and is determined to grow into our Head of Marketing as the team expands.

Our culture

We move people up fast. There is no bureaucracy here: we move quickly, break things, learn from them, and come back moving even faster. If you want ownership and real results on your resume, this is the place.

What you'll do

- Own the marketing strategy: plan and run campaigns across channels tied to explicit revenue and lead goals.
- Build SEO-optimized pages: set up and improve homepages and landing pages for search rankings and conversion.
- Create content: produce posts, short-form video and ad creative that fits our brand.
- Own email marketing and automation: set up and run campaigns, welcome and nurture sequences,



segmentation and automated flows that convert leads into customers.
- Run Meta ads: launch, test and scale Facebook and Instagram campaigns with disciplined budgets.
- Grow partnerships: recruit and manage influencers, and build and run an affiliate program.
- Design funnels: map the customer journey, add upsells and cross-sells, and lift conversion through CRO testing.
- Experiment constantly: test new channels, offers and trends, and keep what works.
- Report on results: track KPIs (CAC, ROAS, conversion rate, LTV) and share clear weekly and monthly reports.

What you bring

- 3+ years in digital marketing, with campaigns you can show results for.
- Strong SEO skills: keyword research, on-page optimization and technical basics.
- Hands-on experience building email campaigns and marketing automations (e.g. Brevo, Klaviyo, HubSpot).
- Proven Meta Ads experience, including audience testing and creative iteration.
- Experience with influencer marketing and affiliate programs.
- A solid grasp of funnels, upsells and conversion rate optimization.
- Analytical mindset: comfortable in GA4, Meta Ads Manager and spreadsheets, and you make decisions from data.
- Daily use of AI tools is required. You use Claude, MCP connectors and similar tools to research, write, analyze and automate. Be ready to show us your workflow.
- Coachable: you welcome feedback, aren't afraid to make mistakes, and learn from them fast.
- You take initiative and act without waiting to be told.
- Curiosity about new platforms and trends, and the drive to test them quickly.

📌 Digital Marketing Specialist (Vaughan)
🏢 Lion Healthcare
📍 Vaughan