Jamieson Wellness is Canada’s leading health and wellness company, driven by our purpose of Inspiring Better Lives Every Day. Established in 1922, we are Canada’s #1 consumer health brand, proudly inspiring, better lives for over 100 years. With our Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan brands, we’re growing globally and reaching more people every day.

Our strong reputation is built on a commitment to quality, innovation, integrity, inclusion, and sustainability, supported by world‑class manufacturing and rigorous certification standards. Guided by our core values of Accountability, Respect, Excellence, and Agility, we take ownership, collaborate effectively, and continuously evolve to better serve our consumers.

What You’ll Do

As a key member of the Marketing team, you’ll help shape health and wellness outcomes for people around the world.

In this role, you will:

Job Summary

Reporting to the Marketing Director, Jamieson, Canada BU, the Brand Manager Jamieson Canada will work in close partnership with the Marketing Director to drive portfolio strategy and performance management. This role is responsible for ensuring in‑year metrics are delivered as planned and will use data and analytics to drive corrective action and portfolio choices as required, to consistently deliver sales, profit, market share, and customer ranking goals. As a key cross‑functional people leader, the Brand Manager will lead portfolio strategy and performance management and ensure that brand activity is aligned behind priorities. The Brand Manager partners cross‑functionally with Sales, Insights, Innovation, Regulatory, Finance,



and external agencies to ensure consistent, consumer‑centric execution across all touchpoints.

Key Responsibilities:

- Brand Strategy & Planning
- Lead the annual brand planning process including setting objectives, strategies and KPIs aligned with business goals
- Develop 360 marketing plans (paid, owned, earned channels)
- Analyze market trends, consumer insights and competitive landscape to inform strategy
- Manage brand positioning and ensure consistency across all communications
- Performance & Analytics
- Track, analyze and report on brand performance including sales, market share and campaign ROI
- Leverage multiple data sources (e.g. Nielsen, retailer data, digital analytics, brand tracking) to generate actionable insights
- Identify drivers of performance (distribution, pricing, promotion, media effectiveness) and translate findings into optimization plans
- Build compelling performance narratives and recommendations for senior leadership, connecting data to clear business actions
- Champion a test‑and‑learn mindset, embedding experimentation into marketing plans
- Continuously assess competitive performance and category dynamics to identify risk and opportunities
- Manage brand budget and ensure efficient allocation of resources
- Cross Functional Collaboration




- Work closely with Sales and Commercial Excellence to align brand strategies with customer plans
- Partner with Finance on forecasting and budget management
- Collaborate with Supply Chain to align demand planning and brand initiatives
- Act as a brand steward across the organization
- Partner closely with the Innovation Manager to shape and deliver a robust innovation pipeline aligned with brand strategy and growth priorities
- Provide consumer, category and brand insights to inform innovation development, positioning and claims
- Lead commercialization and go‑to‑market execution for all new product launches, ensuring solid alignment across marketing, sales and customer activation
- Manage the existing portfolio to drive growth, profitability and strategic focus, including SKU rationalization and renovation opportunities
- Collaborate with Innovation Manager, R&D;, and Regulatory to ensure new products are consumer‑relevant, differentiated and compliant with Canadian regulations
- Campaign Execution & Marketing Activation
- Partner with the Integrated Marketing Manager to translate brand strategy into integrated, consumer centred campaigns across paid, owned and earned channels
- Lead development of campaign briefs, ensuring clarity on objectives, target audience, key messages, consumer insight and success metrics
- Provide strategic direction and guardrails to ensure all executions are aligned with brand positioning and priorities
- Partner with Sales and Integrated Marketing to ensure strong in‑store activation and customer alignment
- Oversee campaign performance with the Integrat

📌 Brand Manager, Jamieson, Canada BU (Toronto)
🏢 Jamieson Wellness
📍 Toronto