What You’ll Do

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

Senior Manager, Digital Merchandising, Shoppers Drug Mart

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

This is a 14 month contract opportunity

The impact you’ll make

On shoppersdrugmart.ca and the Shoppers Drug Mart (SDM) app, customers can shop a breadth of products while also receiving great offers with the convenience of orders shipping direct to home. We carry multiple categories online including Beauty, Personal Care, Health, Baby, and Electronics. In this role the Senior Manager, Digital Merchandising will be accountable for developing merchandising strategies to improve conversion, engagement, and customer experience on the site to support the overall growth of the Shoppers Drug Mart eCommerce business. This role will be responsible for site planning, execution, analysis,



and reporting while contributing to strategic planning and initiatives. This position will report to the Senior Director, Digital Marketing and Merchandising.

What You’ll Do

Digital Merchandising & Product Content

- Lead the strategic planning and day-to-day execution of digital merchandising across site and app, including product content, navigation, search, and marketing and promotional campaigns.
- Develop customer-centric merchandising strategies that connect shoppers with relevant products, brands, offers, and services throughout their shopping journey.
- Drive continuous optimization and experimentation using customer behaviour, performance insights, and test-and-learn strategies to improve engagement and conversion.
- Lead digital merchandising activations for recent brand launches, category expansions, marketing campaigns, promotional events, and new digital capabilities.
- Oversee creative briefing and content planning to deliver engaging, cohesive customer experiences aligned with campaign objectives.
- Establish and oversee content production, quality assurance, and site audit processes to ensure accuracy, consistency, and an optimal customer experience.
- Partner with eCommerce Marketing on CRM campaigns and with SEO and technical teams to improve organic visibility and product discoverability.
- Manage relationships with external technology and merchandising vendors,



including contracts and platform capabilities.

Cross-Functional Collaboration

- Partner closely with Design, Product, and Technology teams to enhance merchandising tools, improve site functionality, and plan product roadmap priorities.
- Collaborate with Loblaw Digital, Media & Loyalty, SDM Category Management, Brand & Creative, and other cross-functional partners to deliver integrated campaigns, new programs, and digital experiences.
- Align stakeholders on merchandising priorities, business requirements, and opportunities to improve the end-to-end customer journey.

Reporting & Analytics

- Monitor and analyze key performance indicators, including conversion, engagement, and merchandising effectiveness, to identify trends and growth opportunities.
- Translate customer behaviour and performance data into actionable insights that inform merchandising strategies, customer journey improvements, and optimization priorities.
- Measure the impact of campaigns, new experiences, and digital capabilities to inform future investment and roadmap decisions.
- Deliver regular performance reporting, strategic recommendations, and actionable insights to senior leadership and key stakeholders.

Team Leadership

- Lead, coach, and develop a high-performing team of Digital Merchandisers, fostering accountability, collaboration, and a culture of continuous learning and improvement.
- Set clear team priorities, establish performance expectations, and ensure effective execution of merchandising initiatives aligned with business objectives.
- Develop team capabilities to keep pace with the evolution of digital merchandising, with a focus on data,

📌 Senior Manager, E-Commerce (Toronto)
🏢 Loblaw Digital
📍 Toronto