Digital Merchandiser & Graphic Designer - Petcare (Canada) (Finance)

The Digital Merchandiser & Graphic Designer plays a critical part in bringing the iconic Mars Petcare portfolio (including beloved brands such as PEDIGREE®, IAMS®, CESAR®, WHISKAS®, SHEBA®, and TEMPTATIONS™) to life online across our digital commerce retailer websites. In addition to driving digital commerce excellence and category growth in service of our purpose- A Better World for Pets -this is a hybrid role bridging operational digital shelf management with hands-on visual content creation. The role leverages traditional graphic design expertise alongside up-to-date Generative AI workflows to deliver engaging, pet-parent-centric, and high-converting digital shopping experiences.

What are we looking for?

- Post-secondary education in Graphic Design, Digital Marketing, eCommerce, Marketing, or a related field.
- 2 to 4 years of hands-on experience in digital merchandising, digital shelf management, and/or digital graphic design (CPG, pet specialty, agency, or retail experience preferred).
- Strong technical proficiency in Adobe Creative Cloud (particularly Photoshop, Illustrator, and InDesign) with a portfolio demonstrating commercial layout, typography, photo retouching, and product staging.
- Practical experience incorporating Generative AI creative tools (e.g., Adobe Firefly, Midjourney, Photoshop Generative Fill) to accelerate visual content concepting, pet lifestyle background staging, and asset variations.
- Strong proficiency navigating key vendor and content management platforms (e.g., Amazon Vendor Central, Salsify, Syndigo, Walmart Supplier One)




- Familiarity or hands-on experience with digital shelf analytics and benchmarking tools such as Profitero and NIQ Digital Shelf for tracking digital store health and competitive performance.
- Passion for pets and an understanding of pet-parent shopper journeys, claims, and pack-communication dynamics (e.g., life-stage nutrition, ingredient callouts, flavor varieties, feeding guidelines).
- Strong analytical mindset with the ability to translate digital shelf scorecards and conversion metrics into actionable visual and catalogue enhancements.
- Proven project management skills, meticulous attention to detail, and a commitment to maintaining high visual standards and brand compliance on tight deadlines.

What will be your key responsibilities?

Digital Shelf & Content Managemen t:

- Own the end-to-end management, maintenance, and syndication of digital product catalogues across major pureplay, omnichannel, and pet-specialty retail platforms.
- Manage and optimize the end-to-end product data lifecycle within Salsify PXM, ensuring absolute data accuracy, consistency, and completeness across all digital touchpoints (customer site and brand-owned sites)
- Build, maintain, and publish optimized product content syndication channels to major retailer and e-commerce endpoints (e.g., Amazon, Walmart, etc.), ensuring strict compliance with unique retailer schemas.
- Ingest,



transform, and enrich raw product data from ERP, PLM, or DAM systems into Salsify, utilizing formulas, inheritance rules, and bulk-import workflows.
- Serve as the dedicated subject matter expert for Salsify, Amazon Vendor Central, and Walmart Supplier One.
- Proactively audit listings, identify, troubleshoot, and resolve backend catalogue issues, including content errors, listing suppressions, broken variations, out-of-date packaging renders, and availability discrepancies.
- Drive "Perfect Digital Store" execution across retail partners, continuously optimizing search visibility, taxonomy, category placement, nutritional search attributes, and content completeness.
- Partner with Sales and Customer Marketing teams to ensure all new product innovations, seasonal multipacks, and promotional SKUs are launched on time with complete, retailer-compliant digital assets.

Graphic Design & AI Content Creation:

- Design and produce high-quality, mobile-optimized visual assets for Product Detail Pages (PDPs), including hero packaging imagery, benefit callout tiles, nutritional breakdown carousels, and Amazon A+ / Enhanced Brand Content (EBC).
- Leverage Generative AI creative workflows (such as Adobe Firefly and Midjourney) for rapid ideation, composite lifestyle backgrounds featuring dogs and cats, contextual feeding scenarios, and seasonal campaign variations.
- Maintain complete brand consistency across all touchpoints, adhering strictly to Mars Petcare brand visual identities, regulatory labeling standards, and retailer technical specifications.
- Manage and organize the internal digita

📌 Digital Merchandiser (Bolton)
🏢 Canadian Inclusion
📍 Bolton