Brand & Marketing Full Time Permanent Strategic Engagement Toronto, ON, Toronto, ON, CA

3 days ago Requisition ID: 1019

Salary Range: $55,000.00 To $62,000.00 Annually

Impact Starts at UNICEF Canada

JOIN OUR TEAM AS a Creative Writer

Join UNICEF Canada – one of Canada’s most respected and historic charities – and be part of a high-impact, mission-driven team working across Canada and globally to create a better world for children.

Position Title

Creative Writer

Employment Type

Permanent, Full-time

Reports to

Creative Director

Direct Reports

N/A

Salary Range

$55,000 to $62,000 annually with perks and 3 weeks paid vacation

Work Location

Toronto

UNICEF Canada currently operates under a Fixed-Hybrid model that requires team members to attend the office at least 2 days/week (Tuesday & Wednesday).

Why UNICEF & UNICEF Canada?

UNICEF is the world’s most powerful force for children. Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. Protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them secure from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with life‑saving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.

UNICEF Canada is one of 32 National Committees (NatComms) located in high‑income countries around the world.



Our team exists to fundraise for UNICEF’s highest priorities and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well‑being of children and youth.

As UNICEF Canada launches a bold new Strategic Plan in 2026, be part of this next phase of impact

The Opportunity

UNICEF Canada is looking for a Senior Copywriter who combines exceptional writing ability with solid conceptual thinking and a strategic understanding of brand and business objectives. As a member of The Playground creative team, you'll work closely with the Creative Director, Art Director, and cross‑functional partners to develop compelling ideas and high‑quality copy across integrated campaigns, digital commerce, CRM, social, and donor experiences. The ideal candidate is equally comfortable developing big campaign ideas and crafting precise, conversion‑focused messaging. You're a confident presenter, a collaborative creative partner, and someone who can elevate the quality of work through thoughtful direction and mentorship. With a heart for storytelling and a sharp editorial eye, you craft compelling content that reflects the dignity of the communities we serve and the integrity of our brand. You'll play an important role in shaping creative solutions, maintaining brand consistency, and helping the team deliver work that is both creatively impactful and drives donations.



Experience working in marketing agency‑style environments with premium global brands and complex digital marketing ecosystems is strongly preferred.

Key Accountabilities

Brand Storytelling & Creative Content (80%)

- Lead copy development across integrated marketing campaigns, digital and social platforms, e‑commerce, CRM, and branded content.
- Partner closely with the Creative Director and Art Director to develop original creative concepts, campaign platforms, brand narratives, and compelling messaging.
- Translate business objectives, consumer insights, and strategic briefs into creative ideas that build brand relevance, engagement, and measurable results.
- Develop high‑impact headlines, scripts, campaign messaging, product storytelling, and conversion‑focused content across a variety of formats and channels.
- Establish and maintain a consistent, premium brand voice while ensuring messaging is tailored appropriately for specific platforms, audiences, and donor journeys.
- Review, edit, and approve copy from a creative quality perspective, ensuring accuracy, consistency, clarity, and alignment with brand standards before final stakeholder approvals.
- Confidently present creative concepts, articulate the strategic rationale behind ideas, and lead copy‑related discussions with internal stakeholders and clients.
- Work collaboratively with teams to refine creative solutions, address feedback, and navigate complex project requirements.
- Proactively identify opportunities to improve campaign messaging, content effectiveness, creative workflows, and copy standardization.
- Balance creative ambition with practical execution, managing multiple projects while maintaining high standards under tight deadlines.
- Championing innovativ

📌 Creative Writer (Toronto)
🏢 Canadian Unicef Committee
📍 Toronto