Shape lifecycle email and SMS programs as a strategic marketer creating high-converting campaigns for direct-to-consumer clients.
Bedford is seeking a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You will develop campaign calendars, guide creative briefs, and use customer insights to improve messaging. Hands-on Klaviyo experience and comfort managing multiple accounts are central to the work.
Key Responsibilities:
- Develop monthly email calendars for core brands
- Write creative briefs for copywriters
- Research trends, insights, and behavioral triggers
- Own client relationships for Bedford accounts
- Manage five to eight core brands
Requirements:
- Hands-on Klaviyo or similar ESP experience
- Experience with flows, logic, segmentation, and testing
- Ability to juggle multiple accounts
- Optional lifecycle or email marketing experience
- Direct-to-consumer or ecommerce experience preferred
Bring strategic lifecycle marketing, Klaviyo expertise, and client ownership to Bedford's email and SMS programs.