Marketing Coordinator, Research & Innovation

The University of Manitoba is a driving force of innovation, discovery and advancement. Our momentum is propelled by our campus community – UM faculty, staff and students whose determination and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in Winnipeg, satellite campuses throughout Manitoba, and world-wide research, UM’s impact is global.

Discover outstanding employee benefits, experience world-class facilities and join a energetic community that values reconciliation, sustainability, diversity, and inclusion. We are one of Manitoba’s Top Employers and one of Canada’s Best Diversity Employers. At the University of Manitoba, what inspires you can change everything.

The opportunity:

Help tell the stories behind the next generation of innovators. Join the University of Manitoba as a Marketing Coordinator, Research & Innovation, and play a key role in promoting the Lab2Market (L2M) program and the university's innovation ecosystem. You'll create engaging digital content, produce video stories, manage social media and web platforms, support high-impact events, and develop marketing campaigns that showcase researchers, entrepreneurs, and startup success stories. If you're a creative storyteller with a passion for innovation, AI-powered marketing, and making complex ideas accessible and inspiring, we'd love to hear from you.

The qualifications and experience we’re looking for:

- A Degree or Diploma in Marketing and Communications or a related discipline is required.
- Two years of directly related experience in a marketing, communications, or digital media role required.




- An equivalent combination of education and experience may be considered.
- Experience managing website content (e.g., WordPress, Webflow, or Squarespace) is required.
- Knowledge of Canva, Adobe Creative Suite, or other design tools is required.
- Proficiency in Microsoft Excel (data management, charts, formulas, reports) is required.
- Experience in planning and coordinating a variety of events is required.
- Proven experience managing and growing content platforms, including blogs, YouTube channels, and multiple social media handles (e.g., Instagram, LinkedIn, TikTok, X/Twitter, Facebook) is required.
- Experience updating web content and using content management systems platforms is an asset (e.g., WordPress, Webflow, Drupal, SharePoint).
- Demonstrated experience in developing and executing marketing and communication strategies is required.
- Experience managing budgets and working with vendors is required.
- Previous experience working with startups, research institutions, or innovation programs is considered an asset.
- Demonstrated ability to create engaging, audience-focused content across formats (written, video, short-form, visual, etc.) is required.
- Strong understanding of social media trends, platform algorithms, and audience engagement strategies is required.
- AI Literacy & Prompt Engineering:



Demonstrated proficiency in using generative AI tools is required (e.g., ChatGPT, Microsoft Copilot, or similar platforms), including the ability to craft effective prompts, refine AI-generated outputs, and apply AI strategically to enhance marketing content creation, campaign development, research, and productivity. Strong understanding of how to critically evaluate AI-generated content for accuracy, brand alignment, and quality is required.
- Ability to maintain and optimize a content calendar, ensuring consistent, timely, and strategic content delivery is required.
- Strong proficiency in PowerPoint and slide design for professional presentations is required.
- Proficiency in video shooting/editing (e.g., Adobe Premiere Pro, Final Cut Pro, or equivalent) is required.
- Excellent writing, editing, and storytelling skills with a strong sense of brand voice and tone is required.
- Strong organization, attention to detail, and ability to manage multiple priorities required.
- Ability to work independently and with limited supervision, as well as collaboratively in a team environment is required.
- Flexibility and adaptability to thrive in a fast-paced and changing environment is required.
- Must be comfortable learning new technologies and working across multiple platforms.
- Familiarity with CRM and project tools (Airtable, Notion, Slack, Trello, etc.) is an asset.
- Knowledge of accessibility standards for digital content is an asset.
- An understanding of general office procedures is required.
- A high degree of tact, diplomacy, and professionalism is required in daily contacts with senior University personnel, Faculty members, UM staff, industry partne

📌 Marketing Coordinator, Research (Winnipeg)
🏢 University of Manitoba
📍 Winnipeg