Turn human insights into effective media plans at Zenith, using media analysis and campaign optimization to deliver against client objectives. This planner role supports full plan implementation.

As a Media Planner, you will develop, execute, manage, analyze, and optimize campaigns for client business and campaign objectives. You will gather marketing, industry, competitive, and human insight data while evaluating media alternatives. The role also includes budget allocation, planning documentation, campaign maintenance, and communication with specialist teams.

Key Responsibilities:

- Gather and analyze marketing, client, industry, and competitive data
- Recommend multimedia budget allocations aligned with client plans
- Create and maintain media planning documents and system updates




- Optimize campaigns and prepare performance documentation
- Present plans to client brand groups with supervisor support

Requirements:

- Bachelor's degree in advertising, marketing, business, or communications preferred
- One or more years of media planning experience
- Robust written, verbal communication, and presentation skills
- Demonstrated negotiation, analytical, and mathematical abilities
- Proficiency with media systems and Microsoft Office applications

Bring media planning, analytical, presentation, and optimization skills to Zenith campaigns serving client business objectives.

📌 Media Planner Campaign Optimization (Toronto)
🏢 Publicis Groupe Holdings
📍 Toronto