06 Nov
|
Aquent
|
Toronto
Partner with Aquent to join a leading creative agency dedicated to transforming complex scientific concepts into compelling health narratives. This innovative agency champions cutting‑edge healthcare communications, impacting how global pharmaceutical brands, biotech products, and health & wellness treatments connect with audiences across Canada and beyond.
Impact You’ll Make
In this dynamic position, you will lead the creative conceptualization and execution across diverse healthcare landscapes. Your expertise will be vital in crafting compliant, high-impact messages that navigate rigorous Canadian advertising regulations while maintaining creative brilliance. You’ll drive the development of 360° campaigns, influencing how vital health information reaches its intended audience and ultimately contributing to better health outcomes.
Key Responsibilities
- Lead the ideation and execution of comprehensive 360° creative campaigns across a wide array of channels, including responsive websites, digital visual aids, pitch slide decks, video scripts, broadcast media, social media campaigns, and programmatic display ads.
- Transform complex clinical study data, mechanisms of action, and intricate medical terminology into persuasive and engaging copy tailored specifically for distinct audiences, including physicians, specialists, pharmacists, patients, and caregivers.
- Navigate the intricacies of Canadian advertising regulations with meticulous precision,
leading submissions and revisions to ensure all copy adheres strictly to PAAB (Pharmaceutical Advertising Advisory Board) and ASC (Ad Standards Canada) guidelines without compromising creative impact.
- Collaborate seamlessly with Art Directors, Creative Directors, Medical Strategists, and Account Services teams to forge unified visual and verbal concepts, guiding projects from the initial brief through to final production.
- Actively participate in client pitches, brand planning sessions, and creative presentations, confidently articulating and defending creative rationales grounded in robust clinical data.
Must-Have Qualifications
- 3–5+ years of dedicated copywriting experience acquired within a pharmaceutical, healthcare, or wellness advertising agency.
- Demonstrated, hands‑on expertise in securing PAAB approvals, coupled with familiarity with ASC and Health Canada advertising guidelines.
- Proven versatility in writing for both digital platforms (UX/web, CRM, social media, digital sales aids) and traditional formats (print, video/broadcast, conference collateral).
- A compelling portfolio showcasing healthcare/pharma creative work that highlights robust conceptual thinking, scientific accuracy, and multi‑channel campaign execution.
- Bachelor’s degree in Life Sciences, Biology, Pharmacology, Communications, or a related field.
Nice‑to‑Have Qualifications
- An advanced science background (MSc, PhD, PharmD) or an advertising portfolio school diploma.
📌 Medical Copywriter (Toronto)
🏢 Aquent
📍 Toronto