Lead marketing campaigns and product growth for BC Community Alliance in Vancouver, using audience research and adoption measurement in a hybrid contract.

As Manager of Marketing & Product Growth, you will translate strategic direction into campaigns and prioritized product improvements. The part-time independent contractor coordinates messaging, product planning, service delivery, and measurable participation. Work includes BCCA initiatives, Protected School Hub, and Fraser Street Studios.

Key Responsibilities:

- Develop targeted marketing plans, campaign calendars, and audience-specific messaging
- Coordinate website, email, social media, partners, and creative contributors
- Research audience needs, barriers, and engagement patterns
- Develop product roadmaps, briefs, user stories, and acceptance criteria




- Monitor acquisition, participation, retention, conversion, and product adoption

Requirements:

- Experience delivering marketing campaigns and digital product improvements
- Experience improving participation, adoption, conversion, or retention
- Ability to conduct user research and define priorities
- Strong writing, briefing, analytics, and project-management skills
- Understanding of culturally responsive communications and anti-Black racism

Bring marketing execution, product prioritization, and audience insight to BCCA’s services, programs, and community-focused growth work.

📌 Marketing and Product Growth Manager (Vancouver)
🏢 BC Community Alliance
📍 Vancouver